Abstract:
The study investigated sports elementals and value-added factors in promotion of football in Cross
River state, Nigeria. Survey research method of the ex-post-facto type was adopted for the study. The stratified
random sampling technique was used to select 10% of football staff, board members of Cross River state
football associations, organizing secretaries, coaches, assistant coaches and players of Cross River state for the
study. Data collected were analyzed using one-way Analysis of Variance (ANOVA) at 0.05 level of
significance and a post hoc analysis was further employed using Tukey Kramer multiple comparison test. The
findings revealed that, funding has a significant relationship with the promotion of football (