References

Baker, J.P. and R. Ozaki, 2008. Pro-environmental products: Marketing influence on consumer purchase decision. J. Consum. Market., 25: 281-293.
CrossRef  |  Direct Link  |  

Barr, S., N.J. Ford and A.W. Gilg, 2003. Attitudes towards recycling household waste in exeter, devon: Quantitative and qualitative approaches. Local Environ. : Int. J. Justice Sustainability, 8: 407-421.
CrossRef  |  Direct Link  |  

Chamorro, A. and T.M. Banegil, 2005. Green marketing philosophy: A study of Spanish firms with ecolabels. Corporate Soc. Responsibility Environ. Manage., 13: 11-24.
CrossRef  |  

Cheah, C.M., 2009. A study on consumers green purchasing intention. Master's Thesis, College of Business, University Utara Malaysia, Malaysia.

Chen, T.B. and L.T. Chai, 2010. Attitude towards the environment and green products: Consumer's perspective. Manage. Sci. Eng., 4: 27-39.
Direct Link  |  

Chen-Yu, J.H. and Y.K. Seock, 2002. Adolescents clothing purchase motivations, information sources and store selection criteria: A comparison of male/female and impulse/nonimpulse shoppers. Family Consumer Sci. Res. J., 31: 50-77.
CrossRef  |  

Fishbein, M. and I. Ajzen, 1975. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. 1st Edn., Addison-Wesley, Reading, MA., USA., ISBN-13: 9780201020892, Pages: 578.

Kotchen, M.J. and S.D. Reiling, 2000. Environmental attitudes, motivations and contingent valuation of nonuse values: A case study involving endangered species. Ecol. Econ., 32: 93-107.
CrossRef  |  Direct Link  |  

Lai, O.K., 2000. Greening of Hong Kong: Forms of Manifestation of Environmental Movements. In: The Dynamics of Social Movement in Hong Kong, Chiu, S.W.K. and T.L. Lui (Eds.). Hong Kong University Press, Hong Kong, pp: 259-296.

Lee, D.S., 2004. Promoting green purchasing to consumers in Korea. Paper Presented at the 1st International Conference on Green Purchasing, Sendai.

Lee, K., 2008. Opportunities for green marketing: Young consumers. Market. Intell. Plann., 26: 573-586.
CrossRef  |  Direct Link  |  

Lee, K., 2009. Gender differences in Hong Kong adolescent consumers' green purchasing behavior. J. Consum. Market., 26: 87-96.
CrossRef  |  Direct Link  |  

Malaysia Green Forum, 2010. 1Malaysia. Presented at Sri Siantan Conference Hall, 26 April, Putrajaya, Malaysia.

Mannetti, L., A. Pierro and S. Livi, 2004. Recycling: Planned and self-expressive behavior. J. Environ. Psychol., 24: 227-236.
CrossRef  |  

Milfont, T.L. and J. Duckitt, 2004. The structure of environmental attitudes: A first- and second-order confirmatory factor analysis. J. Environ. Psychol., 24: 289-303.
CrossRef  |  Direct Link  |  

Ministry of the Environment, 2007. Japan's green purchasing policy: Tackling illegal logging. Ministry of Environment, Government of Japan, Japan. http://www.env.go.jp/en/earth/forest/pamph_jgpp.pdf.

Moser, G. and D.L. Uzzell, 2003. Environmental Psychology. In: Handbook of Psychology: Personality and Social Psychology, Millon, T., M.J. Lerner, I.B. Weiner (Eds.). John Wiley and Sons Inc., New York, pp: 419-445.

Mostafa, M.M., 2007. Gender differences in Egyptian consumers' green purchase behaviour: The effects of environmental knowledge, concern and attitude. Int. J. Consum. Stud., 31: 220-229.
CrossRef  |  Direct Link  |  

Ottman, J.A., E.R. Stafford and C.L. Hartman, 2006. Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products. Environment, 48: 22-36.

Peattie, K., 2001. Golden goose or wild goose: The hunt for the green consumer. Bus. Strategy Environ., 10: 187-199.
CrossRef  |  

Renner, M., 2002. The power of green consumers. Review of vital signs. http://www.gdrc.org/sustbiz/green/doc-cons_vitalsigns.html.

Ryan, A.M., 2001. The peer group as a context for the development of young adolescent motivation and achievement. Child Dev., 72: 1135-1150.
CrossRef  |  

Said, A.M., F.R. Ahmadun, L.H. Paim and J. Masud, 2003. Environmental concerns, knowledge and practices gap among Malaysian teachers. Int. J. Sustainability Higher Educ., 4: 305-313.
CrossRef  |  

Schiffman, L.G. and L.L. Kanuk, 2010. Consumer Behavior. Prentice-Hall, USA.

Sekaran, U., 2003. Research Methods for Business: A Skill-Building Approach. 4th Edn., John Wiley and Sons, Inc., New York, USA., ISBN-13: 9780471384489, Pages: 450.

Sharp, E.H., J.D. Coatsworth, N. Darling, P. Cumsille and S. Ranieri, 2007. Gender differences in the self-defining activities and identity experiences of adolescents and emerging adults. J. Adolescence, 30: 251-269.
CrossRef  |  

Soonthonsmai, V., 2007. Environmental or green marketing as global competitive edge: Concept, synthesis and implication. Proceedings of the College Teaching and Learning (TLC) and European Applied Business Research (EABR) Conferences, June 4-7, 2007, Venice, Italy -.

Stern, P.C., T. Dietz and L. Kalof, 2005. Value Orientations, Gender and Environmental Concern. In: The Earthscan Reader in Environmental Values, Kalof, L. and T. Satterfield (Eds.). Earthscan Publications, London, pp: 188-206.

Tanner, C. and S.W. Kast, 2003. Promoting Sustainable consumption: Determinants of green purchases by Swiss consumers. Psychol. Market., 20: 883-902.
CrossRef  |  

Tikka, P.M., M.T. Kuitunen and S.M. Tynys, 2000. Effects of educational background on students attitudes, activity levels and knowledge concerning the environment. J. Environ. Educ., 31: 12-19.

Tsen, C.H., G. Phang, H. Hasan and M.R. Buncha, 2006. Going green: A study of consumers willingness to pay for green products in Kota Kinabalu. Int. J. Bus. Soc., 7: 40-54.
Direct Link  |  

Wahid, N.A., E. Rahbar and T.S. Shyan, 2011. Factors influencing the green purchase behavior of penang environmental volunteers. Int. Bus. Manage., 5: 38-49.

Waterman, A.S., 2004. Finding someone to be: Studies on the role of intrinsic motivation in identity formation. Identity, 4: 209-228.
CrossRef  |  

Yeung, S.P.M., 2004. Teaching approaches in Geography and students' environmental attitudes. Environmentalist, 24: 101-117.
CrossRef  |  Direct Link  |  

Zelezny, L.C., P.H. Chua and C. Aldrich, 2000. Elaborating on gender differences in environmentalism. J. Soc. Issues, 56: 443-457.
Direct Link  |