International Business Management

Year: 2016
Volume: 10
Issue: 9
Page No. 1672 - 1678

Sensorial Marketing and Neuroscience: Neuroscience Contributions to the Marketing Field

Authors : Renata Giacomin Menezes, Carlos Alberto Goncalves and Cristiana Fernandes de Muylder

References

Addis, M. and M.B. Holbrook, 2001. On the conceptual link between mass customisation and experiential consumption: An explosion of subjectivity. J. Consumer Behav., 1: 50-66.
CrossRef  |  

Ariely, D. and G. Berns, 2010. Neuromarketing: The hope and hype of neuroimaging in business. Nat. Rev. Neurosci., 11: 284-292.
PubMed  |  Direct Link  |  

Berry, L. and P.L. Carbone, 2007. Build loyalty through experience management. Qual. Prog., 40: 26-32.
Direct Link  |  

Bookheimer, S., 2002. Functional MRI of language: New approaches to understanding the cortical organization of semantic processing. Annu. Rev. Neurosci., 25: 151-188.
CrossRef  |  Direct Link  |  

Brakus, J.J., B.H. Schmitt and L. Zarantonello, 2009. Brand experience: What is it? How is it measured? Does it affect loyalty?. J. Market., 73: 52-68.
Direct Link  |  

Burgoon, J.K., D. Buller, A. Ebesu and P. Rockwell, 1994. Interpersonal deception: V. Accuracy in deception detection. Commun. Monogr., 61: 303-325.
CrossRef  |  Direct Link  |  

Chorvat, T. and K. McCabe, 2005. Neuroeconomics and rationality. Chicago Kent Law Rev., 80: 1235-1255.
Direct Link  |  

Donovan, R.J. and J.R. Rossiter, 1982. Store atmosphere: An environmental psychology approach. J. Retail., 58: 34-57.

Erk, S., M. Spitzer, A. Wunderlich, L. Galley and H. Walter, 2002. Cultural objects modulate reward circuitry. Neuroreport, 13: 2499-2503.
PubMed  |  Direct Link  |  

Haist, F., J. Gore and H. Mao, 2001. Consolidation of human memory over decades revealed by functional magnetic resonance imaging. Nat. Neurosci., 4: 1139-1145.
Direct Link  |  

Holbrook, M.B. and E.C. Hirchman, 1982. The experiential aspects of consumption: Consumer fantasies, feelings and fun. J. Consum. Res., 9: 132-140.
Direct Link  |  

Holbrook, M.B., 2000. The millennial consumer in the texts of our times: Experience and entertainment. J. Macromarket., 20: 178-193.

Hulten, B., 2011. Sensory marketing: The multi-sensory brand-experience concept. Eur. Bus. Rev., 23: 256-273.
CrossRef  |  

Kringelbach, M.L. and K. Berridgee, 2009. Towards a functional neuroanatomy of pleasure and happiness. Trends Cognit. Sci., 13: 479-487.
CrossRef  |  PubMed  |  Direct Link  |  

Krishna, A., 2012. An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior. J. Consum. Psychol., 22: 332-351.
CrossRef  |  Direct Link  |  

Martensen, A., L. Gronholdt, L. Bendtsen and M. Jensen, 2007. Application of a model for the effectiveness of event marketing. J. Adversiting, 1: 283-301.
CrossRef  |  Direct Link  |  

McClure, S., J. Li, D. Tomlin, K. Cypert, L. Montague and P. Montague, 2004. Neural correlates of behavioral preference for culturally familiar drinks. Neuron, 44: 379-387.
Direct Link  |  

Mehrabian, A. and J.A. Russel, 1978. Approach-avoidance and affiliation as functions of the emotion eliciting quality of an environment. Environ. Behav., 11: 355-387.
CrossRef  |  Direct Link  |  

Moore, C.M. and A. Doherty, 2007. The International Flagship Stores of Luxury Fashion Retailers. In: Fashion Marketing Contemporary Issues. Hines, T. and M. Bruce (Eds.). Elsevier, Amsterdam, Netherlands, pp: 277-297.

Noble, T., 2013. Neuroscience in practice: The definitive guide for marketers. Admap, 48: 28-45.

Ohme, R., D. Reykowska, D. Wiener and A. Choromanska, 2009. Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. J. Neurosci. Psychol. Econ., 2: 21-31.
Direct Link  |  

Otten, L. and M. Rugg, 2005. Interpreting ER Brain Potentials. In: Event-Related Potentials: A Methods Handbook. Handy, T.C. (Ed.). The MIT Press, Cambridge, MA., pp: 1-347.

Pine, B.J. and J.H. Gilmore, 1998. Welcome to the experience economy. Harvard Bus. Rev., 76: 97-105.
Direct Link  |  

Schmitt, B., 1999. Experiential marketing. J. Market. Manage., 15: 53-67.
CrossRef  |  

Smilansky, S., 2009. Experiential Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Pag, Inc., pages: 264..

Terblanche, N.S. and C. Boshoff, 2006. The relationship between a satisfactory in-store shopping experience and retailer loyalty. S. Afr. J. Bus. Manage., 37: 33-43.
Direct Link  |  

Turley, L.W. and R.E. Milliman, 2000. Atmospheric effects on shopping behavior: A review of the experimental evidence. J. Bus. Res., 49: 193-211.
CrossRef  |  

Wilson, R., J. Gaines and R. Hill, 2008. Neuromarketing and consumer free will. J. Consum. Affairs, 42: 389-410.
CrossRef  |  Direct Link  |  

Yeoman, I., 2004. Festival and Events Management: An International Arts and Culture Perspective. Routledge, Abingdon, England, Pages: 418.

Zomerdijk, L.G. and C. Voss, 2010. Service design for experience-centric services. J. Service Res., 13: 67-82.
CrossRef  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2022 All Rights Reserved