International Business Management

Year: 2016
Volume: 10
Issue: 26
Page No. 5948 - 5956

Critical Exploration into the Impact of Internal Marketing on Sustainable Marketing Regarding the Role of the Mediating Variable of Green Marketing and Social Marketing

Authors : Seyyed Najmeddin Mousavi, Reza Sepahvand and Masoome Momeni Mofrad

References

Babin, R. and B. Nicholson, 2011. How green is my outsourcer? Measuring sustainability in global IT outsourcing. Strategic Outsourcing Intl. J., 4: 47-66.
Direct Link  |  

Bansal, H.S., M.B. Mendelson and B. Sharma, 2001. The impact of internal marketing activities on external marketing outcomes. J. Qual. Manage., 6: 61-76.
Direct Link  |  

Belz, F.M. and K. Peattie, 2009. Sustainability Marketing: A Global Perspective. John Wiley and Sons Ltd., Chichester, UK., ISBN-13: 9780470519226, pp: 98.

Belz, F.M. and K. Peattie, 2010. Sustainability marketing: A global perspective. J. Consum. Policy, 33: 425-426.

Belz, F.M., 2006. Marketing in 21 century. Bus. Strategy Environ., 15: 139-144.

Cateora, P.R., C. Mary, M.C. Gilly and J.L. Granham, 2002. International Marketing. McGraw- Hill, New York, USA.,.

Charter, M., K. Peattie, J. Ottman and M.J. Polonsky, 2006. Marketing and sustainability. http://www.cfsd.org.uk/smart-know-net/links/smart-know-net.pdf

Foreman, S.K. and A.H. Money, 1995. Internal marketing: Concepts, measurement and application. J. Market. Manage., 11: 755-768.
CrossRef  |  

Fry, M.L. and M.J. Polonsky, 2004. Examining the unintended consequences of marketing. J. Bus. Res., 57: 1303-1306.
CrossRef  |  

Grant, J., 2008. Green marketing. Strategic Direction, 24: 25-27.

Gronroos, C., 2000. Service Management and Marketing: A Customer Relationship Management Approach. 2nd Edn., John Wiley and Sons Inc., UK., ISBN: 13-9780471720348, Pages: 394.

Gummesson, E., 1991. Marketing-orientation revisited: The crucial role of the part-time marketer. Eur. J. Market., 25: 60-75.
CrossRef  |  

Hosseini, S.H.K., S. Meisam, K.N. Asadollah and M. Mahmoud, 2014. Conceptualizing the model of the realization of sustainable marketing in car industry of Iran. Manage. Res. Iran, 18: 25-53.
Direct Link  |  

Jones, P., H.C. Clarke, D. Comfort and D. Hillier, 2008. Marketing and sustainability. Marketing Intel. Plann., 26: 123-130.
Direct Link  |  

Kotler, P. and G. Armstrong, 1999. Principles of Marketing. 11th Edn., Prentice Hall International Inc., USA.

Kotler, P. and G. Armstrong, 2010. Principles of Marketing. 13th Edn., Pearson Prentice Hall, New Jersey, USA., ISBN-13: 9780136079415, Pages: 613.

Kotler, P. and N. Lee, 2008. Social Marketing Influencing Changes for Good. 3rd Edn., Sage Publisher, Los Angeles, California,.

Mahdiju, M., 2005. The Iranian car industry in the past, present and future. Centre of Studies and Strategic Planning, Saipa Group, Tehran, Iran.

Ottman, J., 2011. The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding. Berrett-Koehler Publishers, Oakland, California, ISBN: 978-1-60509-868-8, Pages: 242.

Rafiq, M. and P.K. Ahmed, 2000. Advances in the internal marketing concept: Definition, synthesis and extension. J. Serv. Market., 14: 449-462.
Direct Link  |  

Reutlinger, J., 2012. Sustainable marketing the importance of being a sustainable business. BA Thesis, Lahti University of Applied Sciences, Lahti, Finland.

Rosell, J.C.G. and J. Moisander, 2007. Ethical dimensions of sustainable marketing: A consumer policy perspective. E. Eur. Adv. Consum. Res., 8: 2010-2015.
Direct Link  |  

Shafii, M., 2014. Designing the realization model of sustainable marketing in car industry in Iran. Master Thesis, Management Department, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran.

Sheth, J.N. and A. Parvatiyar, 1995. Ecological Imperatives and the Role of Marketing. In: Environmental Marketing: Strategies, Practice, Theory and Research, Polonsky, M.J. and M.A.T. Wimsatt (Eds.). Hawarth Press, New York, USA., pp: 3-20.

Van Dam, Y.K. and P.A.C. Apeldoorn, 1996. Sustainable marketing. J. Macromarketing, 16: 45-56.

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved