International Business Management

Year: 2016
Volume: 10
Issue: 26
Page No. 5991 - 5995

Cost-Based Brand Management

Authors : Ianenko MarinaBorisovna

References

Aaker, D., 2003. Building Strong Brands. Grebennikov Publishing House, Kyiv, Ukraine,.

David, A.A. and E. Joachimsthaler, 2003. Brand Leadership: The Next Level of the Brand Revolution. Free Press, New York, USA.,.

Lindemann, J., 2003. The Financial Value of Brands. Brands Publisher, New York, USA., pp: 27-46.

Nikulina, K.G., 2012. Methods for brand cost valuation. Econ. Manage. National Econ. Law, 4: 31-36.

Puzynya, N.Y., 2012. Financial aspect of brand cost valuation. Brand Manage., 2: 80-89.

Reilly, R. and R. Schweihs, 1998. [Overview of methods for assessing the value of brands]. Russia (In Russis). www.advertology.ru/article44521.htm.

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