References

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Bohn, J. and M. Plozay, 2009. How merchant-funded rewards give new life to customer loyalty programs: Report. Financial Institutions, March 2009.

Burford, R.L., B.M. Enis and G.W. Paul, 1971. An index for the measurement of consumer loyalty. Decision Sci., 2: 17-24.

Capizzi, M. and R. Ferguson, 2005. Loyalty trends for the 21st century. http://ebookbrowsee.net/loyalty-trends-for-the-21st-century-pdf-d234596302.

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Dorotic, M., D. Fok, P.C. Verhoef and T.H.A. Bijmolt, 2011. Do vendors benefit from promotions in a multi-vendor loyalty program? http://som.eldoc.ub.rug.nl/FILES/reports/2009/09001/SOM09001.pdf.

Fishbein, M., 1967. Readings in Attitude Theory and Measurement. Wiley, New York, Pages: 499.

Golubkov, Y.P., 2000. Marketing Studies. FIN Press, Moscow, pp: 282-302.

Karasev, J. and V. Us, 2005. Marketing wars secrets. MarketingPRO Magazine, July 12, 2005.

Kotler, P., 2003. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. 1st Edn., John Wiley and Sons, , NJ., USA., ISBN-13: 978-0471268673, Pages: 224.

PWC, 2013. Loyalty analytics exposed: What every program manager needs to know. PriceWaterhouseCoopers, March 2013. http://www.pwc.com/us/en/insurance/publications/loyalty-analytics-financial-reporting.jhtml.

Sidorchuk, R., 2009. Fundamentals of Management Consulting: Marketing Approach. Sputnik, Russia, ISBN: ISBN: 978-5-9973-0299-3, Pages: 220.

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