References

Arora, R. and C. Stoner, 2009. A mixed method approach to understanding brand personality. J. Prod. Brand Manage., 18: 272-283.
Direct Link  |  

Bulearca, M. and S. Bulearca, 2010. Twitter: A viable marketing tool for SMEs?. Global Bus. Manage. Res., 2: 296-309.
Direct Link  |  

Campbell, C., L.F. Pitt, M. Parent and P. Berthon, 2011. Tracking back-talk in consumer-generated advertising. J. Advertising Res., 51: 224-238.
CrossRef  |  Direct Link  |  

Campbell, C., L.F. Pitt, M. Parent and P.R. Berthon, 2011. Understanding consumer conversations around ads in a Web 2.0 world. J. Advertising, 40: 87-102.
Direct Link  |  

Cooper, D.R. and P.S. Schindler, 2003. Business Research Methods. 8th Edn., MacGraw-Hill, New York, USA.

Devlin, J.F., 2002. Customer knowledge and choice criteria in retail banking. J. Strategic Marketing, 10: 273-290.
Direct Link  |  

Hair, Jr. J.F., R.L. Tatham, R.E. Anderson and W.C. Black, 1998. Multivariate Data Analysis. 5th Edn., Prentice Hall International, Englewood Cliffs, NJ., USA., ISBN-13: 978-0138948580, pp: 169-215.

Haque, A., K. Ahmed and I.S. Jahan, 2010. Shariah observation: Advertising practices of Bank Muamalat in Malaysia. J. Islamic Marketing, 1: 70-77.
Direct Link  |  

Henry, C.M. and R. Wilson, 2004. The Politics of Islamic Finance. Edinburgh University Press, Edinburgh, Scotland, Pages: 307.

Iqbal, M. and P. Molyneux, 2005. Thirty Years of Islamic Banking: History, Performance and Prospects. Palgrave Macmillan, New York, ISBN: 9781403943255, Pages: 190.

Kietzmann, J.H., B.S. Silvestre, I.P. McCarthy and L.F. Pitt, 2012. Unpacking the social media phenomenon: towards a research agenda. J. Public Affairs, 12: 109-119.
CrossRef  |  Direct Link  |  

Kwak, H., C. Lee, H. Park and S. Moon, 2010. What is Twitter, a social network or a news media? Proceedings of the 19th International Conference on World Wide Web, April 26-30, 2010, Raleigh, NC., USA., pp: 591-600.

Lewis, R.B. and S.M. Maas, 2007. QDA Miner 2.0: Mixed-model qualitative data analysis software. Field Methods, 19: 87-108.
CrossRef  |  Direct Link  |  

Nugroho, A. and J. Sihite, 2015. Does the social network relate with the entrepreneurship? An empirical content analysis. J. Manage., 19: 47-58.
Direct Link  |  

Nugroho, A. and J. Sihite, 2015. Is it a relational marketing strategy? Cluster analysis @Universitasmercubuanajakarta Facebook Post and Comment. Manage. MIX, 5: 207-218.
Direct Link  |  

Nugroho, A. and J. Sihite, 2015. Is it traditional or contemporary marketing strategy? A textual cluster analysis @mercubuana reg. Mediterr. J. Soc. Sci., Vol. 6, 10.5901/mjss.2015.v6n5s5p26

Pitt, L.F., R. Opoku, M. Hultman, R. Abratt and S. Spyropoulou, 2007. What I say about myself: Communication of brand personality by African countries. Tourism Manage., 28: 835-844.
CrossRef  |  

Sakaki, T., M. Okazaki and Y. Matsuo, 2010. Earthquake shakes Twitter users: Real-time event detection by social sensors. Proceedings of the 19th International Conference on World Wide Web, April 26-30, 2010, Raleigh NC., USA., pp: 851-860.

Siddiqui, S.H., 2001. Islamic banking: True modes of financing. New Horiz., 109: 15-20.

Sihite, J., T.W. Harun and A. Nugroho, 2016. The low cost airline consumer price sensitivity: An investigation on the mediating role of promotion and trust in brand (P. 199-211). Int. Res. J. Bus. Stud., Vol. 7,

Silver, C. and A. Lewins, 2014. Using Software in Qualitative Research: A Step-By-Step Guide. SAGE, Washington, USA., ISBN:978-1-4462-4973-4, Pages: 359.

Wijanto, S.H., 2008. Structural Equation Modeling Dengan LISREL 8.8. Graha Ilmu, Yogyakarta.