The Social Sciences

Year: 2018
Volume: 13
Issue: 8
Page No. 1366 - 1372

The Influence of Corporate (University) Identity on Student Retention with Corporate Reputation and Student Satisfaction as Mediating Variables: The Case of a Jakarta Business School

Authors : Imam Nuraryo, Suwandi Sumartias, Husein Umar and Agus Rahmat

References

Andreassen, T.W. and B. Lindestad, 1998. Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. Int. J. Serv. Ind. Manage., 9: 7-23.
CrossRef  |  

Argenti, P.A. and B. Druckenmiller, 2004. Reputation and the corporate brand. Corporate Reputation Rev., 6: 368-374.
CrossRef  |  Direct Link  |  

Astin, A.W., 1984. Preventing Students from Dropping Out. John Wiley & Sons, Hoboken, New Jersey, USA.,.

Barich, H. and P. Kotler, 1991. A framework for marketing image management. MIT. Sloan Manage. Rev., 32: 94-104.
Direct Link  |  

Berger, J.B. and J.M. Braxton, 1998. Revising Tinto's interactionalist theory of student departure through theory elaboration: Examining the role of organizational attributes in the persistence process. Res. High. Educ., 39: 103-119.
CrossRef  |  Direct Link  |  

Bromley, D.B., 1993. Reputation, Image and Impression Management. John Wiley & Sons, Hoboken, New Jersey, USA., ISBN:9780471938699, Pages: 300.

Davies, G. and L. Miles, 1998. Reputation management: Theory versus practice. Corporate Reputation Rev., 2: 16-27.
Direct Link  |  

Einwiller, S. and M. Will, 2002. Towards an integrated approach to corporate branding: Findings from an empirical study. Corporate Commun. Intl. J., 7: 100-109.
CrossRef  |  Direct Link  |  

Elliott, K.M. and D. Shin, 2002. Student satisfaction: An alternative approach to assessing this important concept. J. Higher Educ. Policy Manag., 24: 197-209.
CrossRef  |  Direct Link  |  

Elliott, K.M. and M.A. Healy, 2001. Key factors influencing student satisfaction related to recruitment and retention. J. Marketing Higher Educ., 10: 1-11.
Direct Link  |  

Fike, D.S. and R. Fike, 2008. Predictors of first-year student retention in the community college. Community Coll. Rev., 36: 68-88.
CrossRef  |  Direct Link  |  

Fombrun, C. and M. Shanley, 1990. What's in a name? Reputation building and corporate strategy. Acad. Manage. J., 33: 233-258.
CrossRef  |  Direct Link  |  

Gray, E.R. and J.M. Balmer, 1998. Managing corporate image and corporate reputation. Long Range Plann., 31: 695-702.
CrossRef  |  Direct Link  |  

Johnson, M.D., A. Gustafsson, T.W. Andreassen, L. Lervik and J. Cha, 2001. The evolution and future of national customer satisfaction index models. J. Econ. Psychol., 22: 217-245.
Direct Link  |  

Lim, K.H., I. Benbasat and L.M. Ward, 2000. The role of multimedia in changing first impression bias. Inf. Syst. Res., 11: 115-136.
CrossRef  |  Direct Link  |  

MacMillan, K., K. Money, S. Downing and C. Hillenbrand, 2005. Reputation in relationships: Measuring experiences, emotions and behaviors. Corporate Reputation Rev., 8: 214-232.
CrossRef  |  Direct Link  |  

Melewar, T.C. and A.R. Wooldridge, 2001. The dynamics of corporate identity: A review of a process model. J. Commun. Manage., 5: 327-340.
Direct Link  |  

Melewar, T.C. and E. Jenkins, 2002. Defining the corporate identity construct. Corporate Reputation Rev., 5: 76-90.
CrossRef  |  Direct Link  |  

Melewar, T.C. and E. Karaosmanoglu, 2006. Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives. Eur. J. Marketing, 40: 846-869.
Direct Link  |  

Melewar, T.C. and S. Akel, 2005. The role of corporate identity in the higher education sector: A case study. Corporate. Int. J., 10: 41-57.
Direct Link  |  

Mohamad, B., H.A. Bakar and N.A.A. Rahman, 2009. Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education sector. J. Manage. Pemasaran, 2: 81-89.

Nguyen, N. and G. Leblanc, 2001. Corporate image and corporate reputation in customers’ retention decisions in services. J. Retailing Consum. Serv., 8: 227-236.
CrossRef  |  Direct Link  |  

Ozga, J. and L. Sukhnandan, 1997. Undergraduate Non-Completion in Higher Education in England. Higher Education Funding Council for England, Bristol, England, UK.,.

Palmisano, V.M., 2012. A case study to examine student retention at a less selective University with a high rate of retention. Ph.D Thesis, Loyola University New Orleans, New Orleans, Louisiana.

Riel, C.B.V., 1997. Research in corporate communication: An overview of an emerging field. Manage. Commun. Q., 11: 288-309.
CrossRef  |  Direct Link  |  

Rodie, A.R. and S.S. Kleine, 2000. Customer Participation in Services Production and Delivery. In: Handbook of Services Marketing and Management, Swartz, T.A. and D. Iacobucci (Eds.). SAGE Publications, Thousand Oaks, California, USA., pp: 111-125.

Roos, R.D., 2012. Relationship between first-year student retention, noncognitive risk factors and student advising. Ph.D Thesis, Utah State University, Logan, Utah.

Safon, V., 2009. Measuring the reputation of top US business schools: A MIMIC modeling approach. Corporate Reputation Rev., 12: 204-228.
CrossRef  |  Direct Link  |  

Schmidt, K. and C. Ludlow, 1995. The Quest for Identity: Corporate Identity; Strategies, Methods and Examples. Cassell, London, England, UK., ISBN:9780304334117, Pages: 206.

Schreiner, L.A. and D.D. Nelson, 2013. The contribution of student satisfaction to persistence. J. Coll. Stud. Retention Res. Theory Pract., 15: 73-111.
CrossRef  |  Direct Link  |  

Styron, J.R., 2010. Student satisfaction and persistence: Factors vital to student retention. Res. High. Educ. J., 6: 1-18.
Direct Link  |  

Thomas, L., 2002. Student retention in higher education: The role of institutional habitus. J. Educ. Policy, 17: 423-442.
CrossRef  |  Direct Link  |  

Thomas, S., 2011. What drives student loyalty in universities: An empirical model from India. Intl. Bus. Res., 4: 183-192.
CrossRef  |  

Tinto, V., 1997. Classrooms as communities: Exploring the educational character of student persistence. J. High. Educ., 68: 599-623.
CrossRef  |  Direct Link  |  

Van Riel, C.B.M., 1995. Principles of Corporate Communication. Prentice Hall, London, UK., ISBN-13: 9780131509962, Pages: 239.

Vidaver-Cohen, D., 2007. Reputation beyond the rankings: A conceptual framework for business school research. Corporate Reputation Rev., 10: 278-304.
Direct Link  |  

Weissman, J., 1990. Institutional image assessment and modification in colleges and universities. J. High. Educ. Manage., 6: 65-75.
Direct Link  |  

Wetzels, M., G. Odekerken-Schröder and C. van Oppen, 2009. Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS. Q., 33: 177-195.
CrossRef  |  Direct Link  |  

Williams, A., P. Dobson and M. Walters, 1993. Changing Culture: New Organizational Approaches. 2nd Edn., National Institute of Personnel Management, Kolkata, India, ISBN:9780852925331, Pages: 309.

Wong, K.K.K., 2013. Partial least squares structural equation modeling (PLS-SEM) techniques using Smart PLS. Marketing Bull., 24: 1-32.
Direct Link  |  

Yoon, Y. and M. Uysal, 2005. An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Manage., 26: 45-56.
CrossRef  |  Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved