Authors : Karun Pratoom
Abstract: Reputation Quotient (RQ) is one among the most prominent instrument that is proposed to measure corporate reputation. The RQ have suggested that more robust measure than other instruments due to it can be used elicit the perceptions of multiple stakeholders. However, yet few study validate the RQ scale based on human resource management view. Present study attempted to fulfill this gap. With data collected in banking industry, 339 branch managers, this study contribute to the existing corporate reputation literature by provide empirical evidences of validity. Results also reveal that most of the RQ dimensions were strongly associated with important outcome variables with a few exceptions. Contribution and future research also is presented.
Karun Pratoom , 2010. Validating the Reputation Quotient Scale: Human Resource Management Perspective. International Business Management, 4: 243-249.