Abstract: There are two main issues I designing corporate strategy. The first issue is related to the approaches employed, either content approach or process approach. The second issue is the fact that well known strategy design models focus building competitive advantages in the industry and market. The change in environment that shifts the definition of industry and the emergent issues on the importance of integrated risk management and sustainability are still not incorporated in those strategy design models. Instead, the emergent issues are treated as the complementary on designing corporate strategy. This study attempts to propose a strategy design approach that accommodate those issues, i.e., combining content and process approaches and, at the same time, integrating industry shift and the emergent issues into the model called sustainability and Risk-based strategy design or SR-based strategy design. This design model consists of four main stages.