Authors : Mohammad Reza Motadel and Sara Gohartoor
Abstract: Now a days, the organizations have relative competitive position that their main focus of activities is to supply demand and respond to the customers’ expectations. So, active companies in Information Technology (IT) field also require a model to plan strategic information systems to select and use optimalstrategic systems and new IT technologies for their organizations. The aim of this research is to provide a model for IT strategic planning and competitive assessment. In this model of IT needs, IT strategies and its strategic programs are prioritized using Friedman test and paired comparisons and mathematical methodology such as eigenvector. By getting managers’ feedback through questionnaires, it is proposed to plan optimal strategic system to promote IT needs using QFD team ideas. The research methodology is QFD technique, analytical tools and house of quality matrix. Finally, competitive distance is assessed between this company and the other active competitor of IT using QFD technique. It means that by using the view points of the company managers, it is provided recommendations to improve the business processes within the IT field of organization. The research findings show that IT needs of "creating profitable income" with 0.299 has the most priority among these needs. The IT strategy of "market development" with coefficient 0.326 and IT strategic plan of "GIS software development" with coefficient 0.166 have the highest priority between IT strategies and IT strategic plans in Kharazmi Co.
Mohammad Reza Motadel and Sara Gohartoor, 2015. A Model for IT Strategic Planning and Competitive Assessment of Quality Function Deployment (QFD) Approach (Case Study: Kharazmi Information Technology Development Co.). International Business Management, 9: 1817-1824.