International Business Management

Year: 2016
Volume: 10
Issue: 6
Page No. 1120 - 1125

Evaluate the Organizations Performance of Rasht Municipal Transportation Area with BSC Approach and ANP Method

Authors : Seyed Amir Hossein Alavi and Rahmat Ali Saberi

Abstract: Evaluate the organizations performance and economical institutions and investigating the obtained results of their performance in a given period are considered as a strategic and important process that in addition to determine the competitive position of organization has a significant role in the continuous improvement and improve the quality and effectiveness of organizations management decisions. Performance evaluation should have such universality that it can relate all associated aspects on organizations activity with their function and reflect the role of managers’ decisions in their performance improvement goals. In this regard, the balanced scorecard is introduces as a new management tool for strategy planning and performance evaluation of organizations. In this regard, the present study aimed to evaluate the organizations performance of Rasht Municipal Transportation Area on the basis of BSC and prioritize on the basis of ANP that is a descriptive and field research. The research population consist the experts of 4 organizations (bus, taxi, transport and terminals and traffic) and 221 people that 92 of them have been studied using stratified random method. First by the study of literature, some components is selected fit to organizations of Rasht Municipal Transportation Area and some indicators is identified for it and through questionnaires is distributed between experts and finally using the balanced scorecard and ANP Method has been analyzed. The results have shown that the organizations performance of Rasht Municipal Transportation Area is beyond the average range and rise over and at the same time has more distance to ideal range and also indicates that based on the ANP Method, among the organization of Rasht Municipal Transportation Area, the organization of traffic transportation by priority factor of 0.58 is in the first place, the organization of taxi by priority factor of 0.25 is in the second place, the organization of bus by priority factor of 0.11 is in the third place, the organization of terminal by priority factor of 0.05 is the fourth place.

How to cite this article:

Seyed Amir Hossein Alavi and Rahmat Ali Saberi, 2016. Evaluate the Organizations Performance of Rasht Municipal Transportation Area with BSC Approach and ANP Method. International Business Management, 10: 1120-1125.

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