Authors : Mina Khanzaei and Niloofar Imankhan
Abstract: Identifying and investigating the characteristics of consumer behaviors and proposing an integrated model that can consider a wide range of behavior may increase our understanding of consumer behaviors and improve marketing programs. The purpose of current study is to investigate influential factors on consumer intention to purchase. This research is applicable in terms of objective and is descriptive-survey in terms of Data Collection Method by correlation approach. Statistical population wasthe consumers of Golseram Company in the area of Tehran. A sample of 384 people was selected based on random sampling approach using a self-administrated questionnaire. Collected data was analyzed by structural equation modeling using Lisrel Software. Results indicated that there are positive and significant relationships between: learning and intention to purchase, past experience and intention to purchase, past experience and trust and trust and intention to purchase. Further, the effect of attitude on intention to purchase was no significant.
Mina Khanzaei and Niloofar Imankhan, 2016. Investigating the Influential Factors on Intention to Purchase of Customers (Case Study: Tile and Ceramic Company of Golseram Ardakan). International Business Management, 10: 1232-1236.