Authors : Ali Fardanesh and Yaghoob Zeraatkish
Abstract: The present research was conducted to study and explain this indicator in the promenade space of Javanmardan Park in Tehran and aimed to estimate the promenade and recreational value and determine the factors influencing the park visitors’ willingness to pay. For this purpose, the required data were gathered through questionnaires and simple random sampling method. Then, the role and share of individual, social and economic factors and the visitors’ willingness to pay were examined using contingent valuation method and Logit model and the model parameters were estimated. The obtained results suggest that each household is willing to pay 29643.9 Rials per month, in average for the recreational value of Javanmardan Park and using the environment of this district. Accordingly, the mean annual recreational value of this park is 355726.8 for each household. Also, the obtained results regarding the recreational value of this park represent the high importance and value that the visitors and users consider for this site.
Ali Fardanesh and Yaghoob Zeraatkish, 2016. An Investigation on the Promenade Value of Javanmardan Park in Tehran, Using Contingent Valuation Method (CVM). International Business Management, 10: 1639-1641.