Abstract: Stock Market participation among B-School students studying finance is an important aspect as they are potential investors as well as work in financial services firms that actively participate in stock market and regulator SEBI, Government and financial services firms are also interested in studying the investment attitudes of B-School students. Stock Markets need to have increased participation from retail investors as they convert personal savings to investments. This study studied the stock market participation intention in terms of plan to invest among B-School students using binary logistic regression to predict plan to invest which is binary dichotomous variable based on variables like finance subject knowledge, knowledge of stock markets, instruments, risk return concepts, demat account operating, watching business news channels and discussing with family and friends about stock markets. B-School students are highly interested to invest in stock markets enforced by gaining of knowledge related to finance subject, stock markets functioning, instruments, risk return further supported by practical knowledge of demat account operating, business news channels and discussions with friends and family members.