International Business Management

Year: 2016
Volume: 10
Issue: 28
Page No. 6422 - 6427

Development of the Strategic Analysis Methodology for Energy Sales Organizations

Authors : O.A. Kravchenko

Abstract: We have shown the urgency of strategic analysis methodology development for the energy sales organizations to improve the efficiency of their operation. We have substantiated choice of strategic analysis methods corresponding to the main areas of development (growth of cost, quality, reliability) and especially the functioning of energy sales organizations: an analysis based on a system approach, SWOT-analysis and analysis of organization performance. We have substantiated the use of the analytic hierarchy process to assess the strengths and weaknesses, opportunities and risks and the models developed on the basis of the method for determining a significance of production factors for energy sales activity as well as activities of an energy sales organization based on resource potential. We have proposed to analyze a performance on the basis of the developed system of performance indicators and models for sustainable development of an organization upon its accelerated growth. We have proposed the strategic analysis methodology for energy sales organizations taking into account the main directions of development and peculiarities of its operation based on application of the analytic hierarchy process to evaluate the results obtained in the course of analysis.

How to cite this article:

O.A. Kravchenko , 2016. Development of the Strategic Analysis Methodology for Energy Sales Organizations. International Business Management, 10: 6422-6427.

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