Authors : Winit Sueptaetrakun and Sorasak Tangthong
Abstract: The Thai automotive parts industry continuously builds economic value in the country due to the number of automobile exports in ASEAN. The objectives of this study were to study the influence that the variables have on organizational performance and to develop a model of the factors affecting the organizational performance of Thailand’s automotive parts industry. This case study is quantitative research. The sample group consisted of 260 people. A questionnaire was administered to obtain data from various automotive parts manufacturers. The data analysis used SEM statistics. According to the study, the organization has developed into a learning organization which will affect its capacity to build the highest innovations in terms of process, products, organization and services. Therefore, the organizational performance in the Thai automotive parts industry should be further developed in terms of cost reduction, corporate growth, satisfaction-building for employees and customer retention.
Winit Sueptaetrakun and Sorasak Tangthong, 2019. Influence of Learning Organization and Innovation on Organizational Performance in the Automotive Parts Industry of Thailand. International Business Management, 13: 446-459.