Abstract: Tourism and migration are an increasing and complementary outcome of globalization. Even though the interrelation of the two is confirmed by many studies, the motivation of migrants to invite their friends and relatives is untouched. China is the leading source of outbound tourists and half of them visit places reco5mmended by their friends and relatives. The study was aimed to examine factor that affect spreading positive word of mouth among Chinese business immigrants about visiting Ethiopia. An explanatory Sequential mixed design was employed to achieve the objective of the study and the data was collected one time. The quantitative data were collected from 205 Chinese workers in Eastern Industry Zone with convenience sampling method and the qualitative data was collected from 7 selected Chinese business immigrants through interview as post hoc analysis. Eastern industry zone was selected purposively as the study area. Hierarchical regression analysis was conducted by using SPSS to analyze the data. The findings revealed that destination image and perceived value hadn’t a statistically significant effect on spreading positive word of mouth among Chinese business immigrants. On the other hand, the findings showed that food neophobia and language divergence had a statistically significant and negative effect on word of mouth of Chinese business immigrants who are working in Eastern Industry zone. Only satisfaction had a positive significant effect on word of mouth. Therefore, the destination marketers should consider immigrants as a resource for tourism and they should work on the antecedents of word of mouth. Based on the findings of this study, the concerned body should give awareness and information about local foods to improve their acquaintance with local food and to minimize worker’s novelty and government should encourage private sector to establish Chinese restaurants and minimize the negative effect of language divergence, concerned bodies should work to fulfill Chinese speaking service provider or man Tower. All those allow the tourism product and service marketers to increase invited customers beyond the actual customer or business immigrants.