Abstract: The existing and developed trait theories from the 1950s do not reflect the development of psychology and methodologies; instead they point out the immeasurable matter empirically. Therefore, this study aims to survey empirically the measurable character theory of personal traits, specifically regarding personal viewer traits in selecting the motivation of personal action and TV program genre. It surveyed 466 students of Joongbu University from June 8-12, 2015. To start, a primary questionnaire first surveyed a character type of self-analysis; this was followed by a structured self-administrated questionnaire with a random sampling method, about a preference level of watching TV program genres and selection. The research results showed a meaningful difference in TV program preference level according to personal character. In particular, all of the directed character men and women showed a preference for the educational and news program genres. The expression character preferred the genres of drama, shows and comedy and women preferred drama and shows more than men did. This study acknowledges that this analytical data has limits. Accordingly, it needs an expansion of research subject matters with a new region and culture. Nonetheless, regarding the TV watching of general viewers, this study demonstrates that the viewers watch TV programs of a certain genre by their selection of TV program genres and this study empirically surveyed the measurable character theory of the personal trait.