Authors : Ji Min Kim, Suk-yul Jung and Su-youn Park
Abstract: This study aims to identify the level of UV light awareness and how it relates to the factors and information sources contributing to sunglass-purchase. The responses from a total of 273 female consumers in their 30 and 40’s were utilized for analysis. The survey consists of questions on lifestyle, demographic characteristics, sunglasses preferences, sunglass-purchasing behaviors which include questions on factors contributing to sunglass-purchase and UV awareness. The data collected from the survey was analyzed using the program SPSS Ver. 22.0. Applied statistical methods were technical statistical analysis, frequency analysis, F-test and Duncan test. The majority of respondents were found to be well aware of harmful effects of sun exposure on eyes and vision health. The most commonly chosen influential factor in purchasing sunglasses was to protect eyes and vision from the sun’s UV rays. For the question on the most utilized information outlets, the largest number of respondents answered that they retain information about the sunglasses from their previous purchase while the least utilized information was the specialized publications such as research studys or news articles. This result implies that while the safety and functional features of sunglasses and the consumer’s individual experiences play an important role in motivating sunglass-purchase, making effort to read about them is not necessarily influential to the purchase decisions. The sunglass manufacturers and relevant service providers can apply the findings of this study to their marketing strategies to increase their customer satisfaction and therefore sales or service quality.
Ji Min Kim, Suk-yul Jung and Su-youn Park, 2018. Level of UV Light Awareness and its Relation to the Factors and Information Sources Contributing to Sunglass-Purchase Among Women in Their 30 and 40’s. Journal of Engineering and Applied Sciences, 13: 2496-2499.