Authors : Novi Marlyana and Nurwidiana
Abstract: Tourism villages (Desa Wisata) in Magelang Regency of central Java have a big potential to be developed. By referring to a concept of community-based tourism, it is expected that the development of the tourism villages enables to improve community’s involvement as well as to accelerate the community economic development. It is therefore, important to find out tourist characteristics which influence the development of the tourism villages. Data were collected using questionnaires distributed to tourists who visited at 7 tourism villages of Borobudur sub-district. The number of samples was 840 tourists. The research results find out characteristics of tourists as consumers who will use tourism services. A priori segmentation was utilized to analyze the tourist characteristics. In addition, their satisfaction levels on tourism activities offered by the villages were assessed using satisfaction rating. The assessment of satisfaction level of tourism activities found that "community activities" and "accomodation" were the main concerns of tourist unsatisfaction. These points should receive more attention for the development of tourism villages in Magelang Regency in the future.
Novi Marlyana and Nurwidiana , 2018. The Analysis of Characteristics and Assessment of Satisfaction Levels of Tourists in Borobudur Tourism Villages of Magelang Regency. Journal of Engineering and Applied Sciences, 13: 5484-5489.