Authors : Jennifer Tunga Janang, Corina Joseph, Hasmah Mohidin and Junaidah Mat Jusoh
Abstract: Food products development with innovative technology can potentially increase food production while maintaining its quality and sensory attributes. Exotic local food such as the Pansuh dish can also support tourism and local food industry. This study examines the awareness and acceptance levels on a potential development of a new food product the Pansuh mix. Using exploratory and descriptive research framework, the study uses survey forms to gauge the consumer’s levels of awareness and acceptance. Using four main constructs, namely, acceptance on new food product, perceived specific innovativeness, perceived use of new food product and perceived taste of new product, questionnaires were distributed to a sample of 100 respondents. Preliminary analysis found that the overall constructs tend to significantly and positively explain the levels of awareness and acceptance. Results of the regression analysis found that perceived use tend to significantly and positively influence the respondent’s levels of awareness and acceptance. The results, thus, draw attention to develop the Pansuh mix by looking into its usefulness such as convenience, time-saving, shelf life, nutritional values, health benefit, quality packaging and branding.
Jennifer Tunga Janang, Corina Joseph, Hasmah Mohidin and Junaidah Mat Jusoh, 2019. Exploring the Awareness and Acceptance Level on a New Product the Pansuh Mix. Journal of Engineering and Applied Sciences, 14: 6185-6191.