Abstract: Competing tensions and demands effort on accumulating organizational routines and capabilities to leverage existing resources comprehensively has become one of the most active in strategic management, critic have charged that it is plagued by confusion around the construct itself. What individual capabilities within a dynamic of the firms could built upon micro-level insights from psychology and philosophy to understand the nature and innovation management of varied competing demands. Recent responding empirical studies are limited and provides scarce insights into why and how one firm be able to thrive with tensions while others struggle. Focusing on the micro foundations of organizational routines and capabilities with a theoretical of organizational architecture model and robust design action on dynamic capabilities could unlock and facilitate individual, process and interaction practices to better performance.