Authors : Eun Cheon Jeong and Giseok Nam
Abstract: This study uses data from 1982-2014 for the number of spectators in the Korean professional baseball league and estimates the audience demand function and the admission revenue demand function to determine if fans of the Korean professional baseball league have a habitual consumption tendency. The data is also analyzed to establish the effect of price change on the size of crowds and amount of admission revenue to make recommendations for club’s pricing policies.
Eun Cheon Jeong and Giseok Nam, 2020. Is the Consumption Propensity of Korean Professional Baseball Fans Sustainable?. Journal of Engineering and Applied Sciences, 15: 3067-3073.