The Social Sciences

Year: 2021
Volume: 16
Issue: 5
Page No. 80 - 85

Model Participatory Social Responsibility Entrepreneurs of Community of CSR Promotion of-Based Tourism Enterprises in Phatthalung Province

Authors : Sujitra Chantana and Jiraporn Boonying

Abstract: This research Its objectives are to survey the personal characteristics of the respondents to survey the model of CSR promotion with reputation, image and participation to find the relationship between model of CSR promotion and reputation and participation of participatory community tourism enterprises. The researcher has specified the research methodology. Is a combined research. The sample consisted of 400 people. The tools used were questionnaires and in-depth interviews. The statistics used for data analysis were frequency, percentage, mean, standard deviation. Finding relationships and Delphi values. The results of the research revealed that most of the respondents were female. Accounting for 75.8%, aged between 41-50 years, accounting for 58.0%, marital status accounting for 63.50%, having bachelor degree education. Accounting for 79.0% of the total, occupation 34.8% with monthly incomes of 10,001-20,000 baht or 34.8%. The level of opinion on CSR promotion found that the overall high level in most of the cases were found. Responsibility to ethics most are average, followed by the responsible law the image as a whole at a high level. When focusing on each aspect, the image of the organization is at a high level, followed by the image of the entrepreneur. The community tourism enterprise in overall reputation is at a high level. When it was found that the importance of trust with the average of the highest level and the participation of enterprises in the tourism community. Overall, it was found in the high level in each aspect, it was found that the information perception was the highest level, followed by participation in planning. The model of CSR promotion that is suitable for image, followed by reputation relations between model of CSR promotion shows that participation does not have a relationship with the image, reputation. In relation to the model of CSR promotion with statistical significance at the level of 0.05. Your feedback and opinions are in the same way that the general standards and the private sector must be encouraged. Participatory community tourism enterprise entrepreneurs for activities to occur regularly must promote and develop the environment and preserve the nature of the tourist attraction to be outstanding, unique and preserve the beautiful image of Thai culture to continue.

How to cite this article:

Sujitra Chantana and Jiraporn Boonying, 2021. Model Participatory Social Responsibility Entrepreneurs of Community of CSR Promotion of-Based Tourism Enterprises in Phatthalung Province. The Social Sciences, 16: 80-85.

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