References

Ainsough, T.L. and M.G. Lockett, 1996. The internet for the rest of us: Marketing on the internet. J. Consum. Market., 13: 36-47.

Berthon, P., L.F. Pitt and R.T. Watson, 1996. The world wide web as an advertising medium: Towards an understanding of conversion efficiency. J. Advertis. Res., 36: 43-54.

Clark, B.R., 1998. Creating Entrepreneurial Universities: Organizational Pathways of Transformation. Pergamon Press, New York, Pages: 163.

Cronin, M.J., 1996. The Internet Strategy Handbook: Lessons from the New Frontier of Business. Harvard Business School Press, Boston, MA, ISBN: 9780875846316, Pages: 296.

Czinkota, M.R. and I.A. Ronkainen, 1990. International Marketing. 2nd Edn., The Dryden Press, Chicago, IL.

Darden, D.K., W.R. Darden and G.E. Kiser, 1981. The marketing of legal services. J. Market., 45: 123-134.

Deighton, J., 1997. Commentary on exploring the implications of the internet for consumer marketing. J. Acad. Market. Sci., 25: 347-351.

Ernst and Young LLP., 2000. The second annual ernst and young internet shopping survey. http://www.ey.com/.

Etzkowitz, H. and L. Leydesdorff, 2000. The dynamics of innovation: From national systems and mode 2 to a Triple Helix of university-industry-government relations. Res. Policy, 29: 109-123.
Direct Link  |  

Etzkowitz, H., 2003. Research groups as Quasi-Firms: The invention of the Entrepreneurial University. Res. Policy, 32: 109-121.
CrossRef  |  Direct Link  |  

Hamill, J., 1997. The internet and international marketing. Int. Market. Rev., 14: 300-323.
CrossRef  |  Direct Link  |  

Hirwani, W.M., N.I. Yaakub and Z.A. Zainul, 2010. Internet legal service marketing: Are Malaysian lawyers getting left behind? Int. J. Liability Sci. Inquiry, 3: 155-164.
CrossRef  |  

Hirwani, W.M., N.I. Yaakub, Z.A. Zainol, M.N.A. Rahman and W.K. Mujani, 2010. Internet marketing strategies for lawyers in malaysia: Read it and Do it to Skyrocket your business. Int. Rev. Bus. Res. Papers, 6: 201-215.

Hof, R.D., 1998. The click here economy. Business Week, 22 June, pp: 122-128.

Hoffman, D. and T.P. Novak, 1996. Marketing in hypermedia computer-mediated environments: Conceptual foundations. J. Market., 60: 50-68.
Direct Link  |  

Hoffman, D.L., 2000. The revolution will not be televised. Editorial Market. Sci. Winter, 19: 1-3.

Lynch, M., 1999. E-commerce: Virtually Here. Vol. 4, Fenner and Smith Inc., New York, Pages: 149.

Martinelli, A., M. Meyer and N. von Tunzelmann, 2008. Becoming an entrepreneurial university? A case study of knowledge exchange relationships and faculty attitudes in a medium-sized, research-oriented university. J. Technol. Transfer, 33: 259-283.

Meyer-Krahmer, F. and U. Schmoch, 1998. Science-based technologies: University-industry interactions in four fields. Res. Policy, 27: 835-851.

Paul, P., 1996. Marketing on the Internet. J. Consum. Market., 13: 27-29.
CrossRef  |  Direct Link  |  

Perkmann, M. and K. Walsh, 2007. University-industry relationships and open innovation: Towards a research agenda. Int. J. Manage. Rev., 9: 259-280.
CrossRef  |  

Pollack, B., 1999. The state of internet marketing-1999. J. Direct Market., 61: 18-21.

Ponomariov, B.L., 2008. Effects of university characteristics on scientists interactions with the private sector: An exploratory assessment. J. Technol. Transfer, 33: 485-503.

Porter, E., 1994. Commercialization of the world wide web. Internet Conference on WELL, November 16 1994.

Rahm, D., B. Bozeman and M. Crow, 1988. Domestic technology transfer and competitiveness. Public Administration Rev., 48: 969-978.

Rasmussen, E., 2008. Government instruments to support the commercialization of university research: Lessons from Canada. Technovation, 28: 506-517.

Richardson, P., 2001. Internet Marketing: Readings and Online Resources. McGraw-Hill, New York, ISBN: 9780072427936, Pages: 350.

Samiee, S., 1998. Export marketing and the internet: A conceptual perspective. Int. Market. Rev., 15: 413-426.

Shane, S.A., 2005. Academic Entrepreneurship: University Spinoffs and Wealth Creation. Edward Elgar Publishing, Cheltenham, ISBN: 9781845422219, Pages: 352.

Smith, H.L., 2007. Universities, innovation and territorial development: A review of the evidence. Environ. Plann. C, 25: 98-114.
Direct Link  |  

Strauss, J. and R. Frost, 1999. Marketing and the Internet: Principles of Online Marketing. Prentice-Hall, New Jersey.

Wan Hirwani, W.M.H., W.K. Mujani, M.N. Abdul Rahman, N.I. Yaakub, Z.A. Zainol and K. Jusoff, 2011. Internet marketing strategy for commercialization of Global university research: An exploratory analysis. Middle-East J. Scient. Res., 7: 93-102.
Direct Link  |  

Yaakub, N.I., W.M.H. Wan Hussain, M.N. Abdul Rahman, Z.A. Zainol and W.K. Mujani et al., 2011. Challenges for commercialization of university research for agricultural based invention. World Applied Sci. J., 12 : 132-138.
Direct Link  |  

Yusof, M., M.S. Siddiq and M. Leilanie, 2009. An integrated model of a University's entrepreneurial ecosystem. J. Asia Entrepreneurship Sustainability, 1: 57-77.