References

Aaker, D.A., 2004. Leveraging the corporate brand. California Manage. Rev., 46: 6-18.
Direct Link  |  

Barney, J.B., 1991. Firm resources and sustained competitive advantage. J. Manage., 17: 99-120.
CrossRef  |  Direct Link  |  

Brown, T.J., P.A. Dacin, M.G. Pratt and D.A. Whetten, 2006. Identity, intended image, construed image and reputation: An interdisciplinary framework and suggested terminology. J. Acad. Market. Sci., 34: 99-106.
CrossRef  |  Direct Link  |  

Chaudhuri, A. and M.B. Holbrook, 2001. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. J. Market., 65: 81-93.
CrossRef  |  Direct Link  |  

Chun, R., 2005. Corporate reputation: Meaning and measurement. Int. J. Manage. Rev., 7: 91-109.
CrossRef  |  

Deephouse, D.L., 2000. Media reputation as a strategic resource: An integration of mass communication and resource-based theories. J. Manage., 26: 1091-1112.
CrossRef  |  Direct Link  |  

Dierickx, I. and K. Cool, 1989. Asset stock accumulation and sustainability of competitive advantage. Manage. Sci., 35: 1504-1511.
CrossRef  |  Direct Link  |  

Ewing, M.T., L. Windisch and F.J. Newton, 2010. Corporate reputation in the people's republic of China: A B2B perspective. Ind. Market. Manage., 39: 728-736.
CrossRef  |  Direct Link  |  

Fombrun, C. and C. van Riel, 1997. The reputational landscape. Corporate Reput. Rev., 1: 5-13.
Direct Link  |  

Fombrun, C. and M. Shanley, 1990. What's in a name? Reputation building and corporate strategy. Acad. Manage. J., 33: 233-258.
CrossRef  |  Direct Link  |  

Fombrun, C., N.A. Gardberg and J.M. Sever, 2000. The reputation quotient: A multi-stakeholder measure of corporate reputation. J. Brand Manage., 7: 241-255.

Ilesanmi, A., O. Owoyami and O.J. George, 2012. The role of HR in driving corporate reputations and brands in sustaining organizational success in a multinational manufacturing company in Nigeria. Int. Rev. Bus. Soc. Sci., 1: 6-18.

Maden, C., E. Arikan, E.E. Telci and D. Kantur, 2012. Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences. Procedia-Soc. Behav. Sci., 58: 655-664.

Rindova, V.P., I.O. Williamson, A.P. Petkova and J.M. Sever, 2005. Being good or being known: An empirical examination of the dimensions, antecedents and consequences of organizational reputation. Acad. Manage. J., 48: 1033-1049.
CrossRef  |  Direct Link  |  

Roberts, P.W. and G.R. Dowling, 2002. Corporate reputation and sustained superior financial performance. Strat. Manage. J., 23: 1077-1093.
CrossRef  |  

Schiebel, W. and S. Pochtrager, 2003. Corporate ethics as a factor for success-the measurement instrument of the University of Agricultural Sciences (BOKU), Vienna. Supply Chain Manage. Int. J., 8: 116-121.
CrossRef  |  

Schwaiger, M., 2004. Components and parameters of corporate reputation-An empirical study. Schmalenbach Bus. Rev., 56: 46-71.

Sudhahar, I., D. Isael, A.B. Britto and M. Selvam, 2006. Service loyalty mearsement scale: A reliabiity assessment. Am. J. Applied Sci., 3: 1814-1818.

Tu, Y.T., C.M. Wang and H.C. Chang, 2012. Corporate brand image and customer satisfaction on loyalty: An empirical study of starbucks coffee in Taiwan. J. Soc. Dev. Sci., 3: 24-32.

Van Dyne, L., J.W. Graham and R.M. Dienesch, 1994. Organizational citizenship behavior: Construct redefinition, measurement and validation. Acad. Manage. J., 37: 765-802.
Direct Link  |  

Weigelt, K. and C. Camerer, 1988. Reputation and corporate strategy: A review of recent theory and applications. Strat. Manage. J., 9: 443-454.
CrossRef  |