International Business Management
Year:
2016
Volume:
10
Issue:
7
Page No.
1306 - 1311
References
Kotler, P. and G. Armstrong, 1999. Principles of Marketing. 11th Edn., Prentice Hall International Inc., USA.
Mohammadian, M. and A. Khotai, 2011. The relationship between psychological and social factors and green consumer behavior advocator of environment. J. Bus. Manage., 3: 1-7.
Parviz. D., 1999. Green marketing, sublimity of marketing in the present age. J. Market Dev. Eng., 12: 94-94.
Saeednia, H. and M. Firuzian, 2007. Positioning a product in the appliance industry using cognitive mapping techniques of consumers. J. Marketing Manage., 2: 2-68.
Sarvihampa, H., 2007. Investigating value variables impact on the willingness to buy products friendly to environment (model-based testing of consumer behavior). Master's thesis, Shahid Beheshti University, Tehran, Iran, pp:1- 45