International Business Management

Year: 2016
Volume: 10
Issue: 7
Page No. 1370 - 1374

Effects of “Yawning” Infection and Spread of Rumors in Mass and Interpersonal Communication in the Information Society

Authors : VladimirSychenkov

References

Bodo, L. and H. Ken, 2013. Word of mouth: What we know and what we have yet to learn. J. Consum. Satisfaction Dissatisfaction Complaining Behav., 26: 1-18.

Hesse, M.D., K.E. Stephan, M. Saarela, K. Zilles, R. Hari and G.R. Fink, 2005. Yearning to yawn: The neural basis of contagious yawning. NeuroImage, 2: 1260-1264.

Kietzmann, J.H. and A. Canhoto, 2013. Bittersweet understanding and managing electronic word of mouth J. Public Affairs, 13: 146-159.

Lazarsfeld, P., 1976. The Uses of Sociology. Basic Books Publishers, New York, USA., Pages: 314.

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