International Business Management
Year:
2016
Volume:
10
Issue:
7
Page No.
1370 - 1374
Effects of Yawning Infection and Spread of Rumors in Mass and Interpersonal Communication in the Information Society
Authors :
VladimirSychenkov
References
Bodo, L. and H. Ken, 2013. Word of mouth: What we know and what we have yet to learn. J. Consum. Satisfaction Dissatisfaction Complaining Behav., 26: 1-18.
Hesse, M.D., K.E. Stephan, M. Saarela, K. Zilles, R. Hari and G.R. Fink, 2005. Yearning to yawn: The neural basis of contagious yawning. NeuroImage, 2: 1260-1264.
Kietzmann, J.H. and A. Canhoto, 2013. Bittersweet understanding and managing electronic word of mouth J. Public Affairs, 13: 146-159.
Lazarsfeld, P., 1976. The Uses of Sociology. Basic Books Publishers, New York, USA., Pages: 314.