International Business Management

Year: 2016
Volume: 10
Issue: 10
Page No. 1851 - 1860

Evaluation of the Impact of Services Marketing Mix on Customer Preferences in Selecting a Bank in Khorramabad City

Authors : MohammadJafari

References

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Haghshenas, K.F., 2003. The effective management of bank marketing in attracting and retaining customers. Q. Econ. Bull., 1: 71-98.

Ranjbarian, B. and G.K. Mahmoud, 2006. Reviews the factors influencing customer preferences in selecting a state bank (Case Study: Isfahan). Scientific J., 13: 49-60.

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