International Business Management
Year:
2016
Volume:
10
Issue:
10
Page No.
1868 - 1875
Examining the Impact of Companys Ability Associations and Brand Awareness on Willingness to Repurchase: The Role of the Perceived Quality of Product and Brand Associations
Authors :
Mohammad Ali Abdolvand
and
Ali Reza Kia
References
Aaker, D.A. and K.L. Keller, 1990. Consumer evaluations of brand extensions. J. Market., 54: 27-41.
CrossRef | Direct Link | Aaker, D.A., 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, New York, USA., ISBN-13:9780029001011, Pages: 299.
Aaker, D.A., 1996. Building Strong Brands. Free Press, New York, USA., ISBN-13: 9780029001516, Pages: 380.
Aaker, D.A., 2004. Leveraging the corporate brand. California Manage. Rev., 46: 6-18.
Direct Link | Biel, A.L., 1992. How brand image drives brand equity. J. Advertis. Res., 32: 6-12.
Direct Link | Erdem, T. and J. Swait, 1998. Brand equity as a signaling phenomenon. J. Consumer Psychol., 7: 131-157.
CrossRef | Direct Link | Erdem, T., J. Swait and J. Louviere, 2002. The impact of brand credibility on consumer price sensitivity. Int. J. Res. Marketing, 19: 1-19.
CrossRef | Hoeffler, S. and K.L. Keller, 2002. Building brand equity through corporation societal marketing. J. Public Policy Marketing, 21: 78-89.
Holt, D.B., 2003. What becomes an icon most?. Harv. Bus. Rev., 8: 78-89.
Keller, K.L. and D.A. Aaker, 1992. The effects of sequential introduction of brand extensions. J. Marketing Res., 29: 35-50.
Direct Link | Keller, K.L. and S. Sood, 2003. Brand equity dilution. MIT Sloan Manage. Rev., 45: 12-15.
Keller, K.L., 1993. Conceptualizing, measuring and managing customer-based brand equity. J. Market., 57: 1-22.
CrossRef | Direct Link | Keller, K.L., 2000. The brand report card. Harvard Bus. Rev., 78: 147-157.
Direct Link | Keller, K.L., 2001. Building costomer based brand equity. Marketing Manage., 10: 15-19.
Kotler, P., 2000. Marketing Management. 10th Edn., Prentice-Hall, Inc., London.
Lassar, W., B. Mittal and A. Sharma, 1995. Measuring customer-based brand equity. J. Consum. Market., 12: 11-19.
CrossRef | Direct Link | Moore, E.S, W. L. Wilkie and R.J. Lutz, 2002. Passing the Torch: Intergenerational influences as a source of brand equity. J. Market., 66: 17-37.
Direct Link | Netemeyer, R.G., B. Krishnan, C. Pullig, G. Wang and M. Yagci
et al., 2004. Developing and validating measures of facets of customer-based brand equity. J. Bus. Res., 57: 209-224.
CrossRef | Direct Link | Roth, M.S., 1995. The effects of culture and socio economics on the performance of global brand image strategies. J. Marketing Res., 32: 163-175.
Wang, H. and Y. Wei and Yu. Chunling, 2008. Global brand equity model : Combining customer-based with product-market outcome approaches. J. Prouduct Manage., 17: 305-316.
Yoo, B. and N. Donthu, 2001. Developing and validating a multidimensional consumer-based brand equity scale. J. Bus. Res., 52: 1-14.
CrossRef | Direct Link |