References

Asika, N., 1991. Research Methodology in the Behavioural Sciences. 1st Edn., Longman, Lagos.

Baker, M., 2001. Marketing Strategy and Management. 5th Edn., Macmillan, London, UK.,.

Bearden, W.O., T.N. Ingram and R.W. Laforge, 2007. Marketing: Principles and Perspectives. McGraw-Hill, New York, USA.

Belch, G.E. and M.A. Belch, 1990. Introduction to Advertising and Marketing. Irwin, Toronto, Ontario,.

Brian, D.F. and W.C. John, 2000. Relationship selling and customer loyalty: An empirical investigation. Market. Intell. Plan., 18: 185-199.
CrossRef  |  Direct Link  |  

Guilford, J.P. and B. Fruchter, 1973. Fundamental Statistics in Psychology and Education. 5th Edn., McGraw-Hill, Tokyo, ISBN: 9780070251489, Pages: 546.

Kotler, P. and G. Armstrong, 1997. Marketing an Introduction. 4th Edn., Prentice Hall, New Jersey, USA.

Kotler, P. and G. Armstrong, 1999. Principles of Marketing. 8th Edn., Prentice-Hall, Upper Saddle River, NJ., USA., ISBN-13: 9788120314900.

Kotler, P. and K.L. Keller, 2006. Marketing Management. 12th Edn., Pearson/Prentice Hall, Upper Saddle River, NJ., pp: 134-138.

Mitchell, M.D., 2009. Cigarette smoking, cigarette advertising and health. J. Sch. Health, 12: 172-193.
CrossRef  |  Direct Link  |  

Moriarty, S., N. Mitchell and W. Wells, 2009. Advertising Principles and Practices. 8th Edn., Pearson Education, New Jersey, USA.

Roy, P.N., 1994. The Design of Advertising. 7th Edn., Brown & Benchmark, New York, USA., ISBN: 9780697129338, Pages: 413.

Shapiro, M.A. and T.M. Chock, 2004. Media dependency and perceived reality of fiction and news. J. Broadcast. Elect. Media, 48: 675-695.
Direct Link  |  

Smith, D.C. and C.W. Park, 1992. The effects of brand extensions on market share and advertising efficiency. J. Market. Res., 29: 296-313.
Direct Link  |