References

Aaker, D.A., 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, New York, USA., ISBN-13:9780029001011, Pages: 299.

Belen, D.R.A., R. Vazquez and V. Iglesias, 2001. The role of the brand name in obtaining differential advantages. J. Prod. Brand Manage., 10: 452-465.
Direct Link  |  

Chen, A.C.H., 2001. Using free association to examine the relationship between the characteristics of brand associations and brand equity. J. Prod. Brand Manage., 10: 439-451.
CrossRef  |  Direct Link  |  

Cobb-Walgren, C.J., C. A. Ruble and N. Donthu, 1995. Brand equity, brand preference and purchase international. J. Advertising, 24: 25-40.
Direct Link  |  

Eagle, L. and P. Kitchen, 2000. Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. J. Marketing Commun., 6: 91-106.
Direct Link  |  

Hillary, M.R., 2006. To assess the impact of brand equity on consumer response. MA Thesis, Shahid Beheshti University, Tehran, Iran.

Juntunen, M., J. Juntunen and J. Juga, 2011. Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers. J. Brand Manage., 18: 300-311.
CrossRef  |  Direct Link  |  

Kadivar, A.A., 2014. Made brand's perceived influence consumer brand equity, researchers. Manage. Summer, 34: 49-58.

Keller, K.L., 1993. Conceptualizing, measuring and managing customer-based brand equity. J. Market., 57: 1-22.
CrossRef  |  Direct Link  |  

Keller, K.L., 1993. Conceptualizing, measuring and managing customer-based brand equity. J. Market., 57: 1-22.
CrossRef  |  Direct Link  |  

Kotler, P., 1991. Marketing Management: Analysis, Planning, Implementation and Control. 7th Edn., Prentice-Hall, New York.

Motameni, R. and M. Shahrokhi, 1998. Brand equity valuation: A global perspective. J. Prod. Brand Manage., 7: 275-290.
CrossRef  |  Direct Link  |  

Myers, C.A., 2003. Managing brand equity: A look at the impact of attributes. J. Prod. Brand Manage., 12: 39-51.
CrossRef  |  Direct Link  |  

Punj, G.N. and C.L. Hillyer, 2004. A cognitive model of customer-based brand equity for frequently purchased products: Conceptual framework and empirical results. J. Consum. Psychol., 14: 124-131.
CrossRef  |  Direct Link  |  

Seyed, J.S.R. and R. Shams, 2007. Determinants of brand equity shoes in the younger age groups. Hum. Soc. Sci., 25: 73-96.

Silverman, S.N., D.E. Sprott and V.J. Pascal, 1999. Relating consumer-based sources of brand equity to market outcomes. NA. Adv. Consum. Res., 26: 352-358.
Direct Link  |  

Washburn, J.H. and R.E. Plank, 2002. Measuring brand equity: An evaluation of a consumer-based brand equity scale. J. Marketing Theory Pract., 10: 46-62.
Direct Link  |  

Yoo, B., N. Donthu and S. Lee, 2000. An examination of selected marketing mix elements and brand equity. J. Acad. Market. Sci., 28: 195-211.
CrossRef  |  Direct Link  |  

Zeithaml, V.A., 1988. Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. J. Market., 52: 2-22.
CrossRef  |  Direct Link  |