International Business Management

Year: 2016
Volume: 10
Issue: 27
Page No. 6182 - 6188

The Impact of Employer Brand on Marketing Performance in the Banking Industry

Authors : Mansour Panahi and Rasoul Sanavi Fard

References

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Freer, T., 2012. Social gaming media a recipe for success employer brand. Strategic HR. Rev., 11: 13-17.

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Kotler, P. and G. Armstrong, 1994. Marketing Management: Analysis, Planning, Implementation and Control. 8th Edn., Prentice Hall, New York.

Spark, D., 2013. 18 innovave ways to build employer brand. Dice, Stockholm, Sweden. http://insights.dice.com/2013/01/14/18-innovative-ways-to-build-employer-brand/.

Wilden, R., S. Gudergan and I. Lings, 2010. Employer branding: Strategic implications for staff recruitment. J. Marketing Manage., 26: 56-73.

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