International Business Management

Year: 2016
Volume: 10
Issue: 27
Page No. 6299 - 6306

Impact of Website Features on Online on Relationship Marketing (Case Study: Online Booking of Travel Tickets)

Authors : Hamdollah Karimi and Fereidoon Omidi

References

Anderson, J.C. and D.W. Gerbing, 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychol. Bull., 103: 411-423.
CrossRef  |  Direct Link  |  

Ashley, C., S.M. Noble, N. Donthu and K.N. Lemon, 2011. Why customers won't relate: Obstacles to relationship marketing engagement. J. Bus. Res., 64: 749-756.
Direct Link  |  

Bansal, H.S., P.G. Irving and S.F. Taylor, 2004. A three-component model of customer to service providers. J. Acad. Market. Sci., 32: 234-250.
CrossRef  |  Direct Link  |  

Butz, H.E. and L.D. Goodstein, 1996. Measuring customer value: gaining the strategic advantage. Organizational Dynamics, 24: 63-77.

Card, J.A., C.Y. Chen and S.T. Cole, 2003. Online travel products shopping: Differences between shoppers and nonshoppers. J. Travel Res., 42: 133-139.

Colgate, M. and N. Alexander, 1998. Banks, retailers and their customers: A relationship marketing perspective. Intl. J. Bank Marketing, 16: 144-152.
Direct Link  |  

Conway, T. and J.S. Swift, 2000. International relationship marketing-The importance of psychic distance. Eur. J. Marketing, 34: 1391-1414.

Doaei, R., 2015. The feasibility study of implementing online marketing in Fars Province carpets. Master's Thesis, Shahid Beheshti University of Medical Sciences and Health Services, Tehran, Iran.

Gary, P. and J. Byun, 2001. Customer Relationship Management. University of California, California, USA.,.

Gummesson, S., 1998. Cohort analysis of online travel information search behavior: 1995-2000. J. Travel Res., 44: 135-142.

Hadadian, R., 2014. Behavioral factors influencing the adoption of online shopping in the aviation industry. Master's Thesis, Mashhad University, Mashhad, Iran.

Hogg, G., S. Carter and A. Dunne, 1998. Investing in people: Internal marketing and corporate culture. J. Marketing Manage., 14: 879-895.
Direct Link  |  

Kotler, P. and G. Amstrong, 2001. Principles of Marketing. 9th Edn., Prentice Hall, Upper Saddle River, New Jersey.

Lings, L.N., 2000. International marketing and supply chain management. J. Service Market., 14: 27-43.

Morgan, R.M. and S.D. Hunt, 1994. The commitment-trust theory of relationship marketing. J. Market., 58: 20-38.
CrossRef  |  Direct Link  |  

Payne, A., M. Christopher, M. Clark and H. Peck, 1995. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth-Heinemann, Oxford, UK., ISBN-13: 978-0750620208, Pages: 304.

Ronaghi, A., 2015. Providing a comprehensive framework for implementing online marketing using meta-synthesis method. Masters Thesis, The University of Tehran, Tehran, Iran.

Shiva, J., J.A. Natalie and J.P. Meyer, 2012. The measurement and antecedents of affective continuance and normative commitment to organization. J. Occup. Psychol., 63: 1-96.

Sin, L.Y., A.C. Tse, O.H. Yau, R.P. Chow, J.S. Lee and L.B. Lau, 2005. Relationship marketing orientation: Scale development and cross-cultural validation. J. Bus. Res., 58: 185-194.
CrossRef  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved