International Business Management

Year: 2017
Volume: 11
Issue: 5
Page No. 1048 - 1057

The Effect of Consumer-Based Brand Equity (CBBE) on Purchase Intention of Private Label Brands and National Label Brands

Authors : K. Sasirekha and A.S. Sathish

References

Aaker, D.A., 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, New York, USA., ISBN-13:9780029001011, Pages: 299.

Aaker, D.A., 1996. Measuring brand equity across products and markets. California Manag. Rev., 38: 102-120.
Direct Link  |  

Agarwal, M.K. and V.R. Rao, 1996. An empirical comparison of consumer-based measures of brand equity. Marketing Lett., 7: 237-247.
CrossRef  |  

Andreassen, T.W. and B. Lindestad, 1998. Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. Int. J. Serv. Ind. Manage., 9: 7-23.
CrossRef  |  

Ashill, N.J. and A. Sinha, 2004. An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention. J. Asia Pac. Bus., 5: 27-43.
Direct Link  |  

Bendixen, M., K.A. Bukasa and R. Abratt, 2004. Brand equity in the business-to-business market. Ind. Market. Manage., 33: 371-380.
CrossRef  |  Direct Link  |  

Bhardwaj, V., A. Kumar and Y.K. Kim, 2010. Brand analyses of US global and local brands in India: The case of Levi's. J. Global Marketing, 23: 80-94.
Direct Link  |  

Chang, H.H. and Y.M. Liu, 2009. The Impact of Brand Equity on Brand Preference and SMEs. 1st Edn., Edward Elgar Publishing, Cheltenham, England, UK.,.

Chen, A.C.H., 2001. Using free association to examine the relationship between the characteristics of brand associations and brand equity. J. Prod. Brand Manage., 10: 439-451.
CrossRef  |  Direct Link  |  

Chernatony, L. and M. McDonald, 2003. Creating Powerful Brands in Consumer, Service and Industrial Markets. Elsevier Butterworth-Heinemann, Oxford, England, UK.,.

Chinomona, R., L. Okoumba and D. Pooe, 2013. The impact of product quality on perceived value, trust and students intention to purchase electronic gadgets. Mediterr. J. Soc. Sci., 4: 463-463.
Direct Link  |  

Farquhar, P.H., 1989. Managing brand equity. Marketing Res., 1: 24-33.
Direct Link  |  

Farquhar, P.H., J.Y. Han and Y. Ijiri, 1991. Recognizing and measuring brand assets. Marketing Science Institute, Cambridge, Massachusetts.

Gunawardane, N.R., 2015. Impact of brand equity towards purchasing desition: A situation on mobile telecommunication services of Sri Lanka. J. Marketing Manage., 3: 100-117.
Direct Link  |  

Hair, J.F., R.E. Anderson, R.L. Tatham and W.C. Black, 1998. Multivariate Analysis. 5th Edn., Prentice Hall International, Englewood Cliffs, New Jersey, USA.,.

Hsu, Y. and Y.T. Hsu, 2015. The influence of brand awareness and experiential quality: Taking manufacturer brands and private labels as examples. Intl. J. Bus. Commer., 4: 84-98.
Direct Link  |  

Jalilvand, M.R., N. Samiei and S.H. Mahdavinia, 2011. The effect of brand equity components on purchase intention: An application of Aaker’s model in the automobile industry. Intl. Bus. Manage., 2: 149-158.
Direct Link  |  

Karavan, V., S. Vahabzade, H.R. Saeednia and M. Shahbazi, 2015. Studying the effect of electronic word of mouth on brand equity and the purchase intent of consumers. Intl. J. Rev. Life Sci., 5: 1494-1541.
Direct Link  |  

Keller, K.L., 1993. Conceptualizing, measuring and managing customer-based brand equity. J. Market., 57: 1-22.
CrossRef  |  Direct Link  |  

Keller, K.L., 2003. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 2nd Edn., Prentice-Hall, Englewood Cliffs, New Jersey, USA.,.

Kerin, R.A. and R. Sethuraman, 1998. Exploring the brand value-shareholder value nexus for consumer goods companies. J. Acade. Marketing Sci., 26: 260-273.
Direct Link  |  

Kimpakorn, N. and G. Tocquer, 2010. Service brand equity and employee brand commitment. J. Serv. Market., 24: 378-388.
CrossRef  |  Direct Link  |  

Lassar, W., B. Mittal and A. Sharma, 1995. Measuring customer-based brand equity. J. Consum. Marketing, 12: 11-19.
Direct Link  |  

Lee, G.C. and F.C.Y. Leh, 2011. Dimensions of customer-based brand equity: A study on Malaysian brands. J. Marketing Res. Case Stud., 2011: 1-10.
CrossRef  |  Direct Link  |  

Lee, H.M., C.C. Lee and C.C. Wu, 2011. Brand image strategy affects brand equity after M&A. Eur. J. Market., 45: 1091-1111.
CrossRef  |  Direct Link  |  

Mackay, M.M., 2001. Evaluation of brand equity measures: Further empirical results. J. Prod. Brand Manage., 10: 38-51.
CrossRef  |  

Mishra, P. and B. Datta, 2011. Perpetual asset management of customer based brand equity the PAM evaluator. Current Res. J. Soc. Sci., 3: 34-43.

Muhammad, A., N. Hamad and G. Shabir, 2014. Impact of brand equity drivers on purchase intention: A quantitative study of smart phone market. Intl. J. Innovative Res. Dev., Vol. 3,

Netemeyer, R.G., B. Krishnan, C. Pullig, G. Wang and M. Yagci et al., 2004. Developing and validating measures of facets of customer-based brand equity. J. Bus. Res., 57: 209-224.
CrossRef  |  Direct Link  |  

Oliver, R., 1997. Satisfaction: A Behavioural Perspective on the Consumer. Irwin McGraw-Hill, Boston.

Osselaer, S.M.V. and J.W. Alba, 2000. Consumer learning and brand equity. J. Consum. Res., 27: 1-16.
Direct Link  |  

Pappu, R., P.G. Quester and R.W. Cooksey, 2005. Consumer-based brand equity: Improving the measurement empirical evidence. J. Prod. Brand Manage., 14: 143-154.
Direct Link  |  

Porter, M.E., 1974. Consumer behavior, retailer power and market performance in consumer goods industries. Rev. Econ. Stat., 56: 419-436.
CrossRef  |  Direct Link  |  

Prasanth, M.K. and J. Balan, 2013. A study on the consumption pattern of private labels in Kerala with reference to grocery and FMCG. Intl. J. Sci. Technol. Res., 2: 190-198.
Direct Link  |  

Rathod, H.S., 2014. Product and brand association mapping using projective technique: Study of Tata Nano in Ahmedabad Paripex-Indian. J. Res., 3: 176-178.

Ringle, C.M., S. Wende and A. Will, 2010. Finite Mixture Partial Least Squares Analysis: Methodology and Numerical Examples. In: Handbook of Partial Least Squares, Vinzi, V.E., W.W. Chin, J. Henseler and H. Wang (Eds.). Springer, Berlin, Germany, ISBN:978-3-540-32825-4, pp: 195-218.

Saeed, M.N.R.M.K. and A. Aslam, 2015. Consumer’s brand purchase intention in emerging markets like Pakistan. J. Marketing Consum. Res., 15: 1-9.
Direct Link  |  

Santoso, C.R. and T.E. Cahyadi, 2014. Analyzing the impact of brand equity towards purchase intention in automotive industry: A case study of ABC in Surabaya. iBuss Manage., 2: 29-39.
Direct Link  |  

Severi, E. and K.C. Ling, 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Sci., 9: 125-137.
Direct Link  |  

Simon, C.J. and M.W. Sullivan, 1993. The measurement and determinants of brand equity: A financial approach. Market. Sci., 12: 28-53.
CrossRef  |  Direct Link  |  

Srivastava, R.K. and A.D. Shocker, 1991. Brand equity: A perspective on its meaning and measurement. Master Thesis, Marketing Science Institute, Cambridge, Massachusetts.

Vazquez, R., D.A.B. Rio and V. Iglesias, 2002. Consumer-based brand equity: Development and validation of a measurement instrument. J. Marketing Manage., 18: 27-48.
Direct Link  |  

Walgren, C.J.C., C.A. Ruble and N. Donthu, 1995. Brand equity, brand preference and purchase intent. J. Advertising, 24: 25-40.
Direct Link  |  

Washburn, J.H. and R.E. Plank, 2002. Measuring brand equity: An evaluation of a consumer-based brand equity scale. J. Marketing Theory Pract., 10: 46-62.
Direct Link  |  

Wynne, C.W., 1998. Issues and opinion on structural equation modelling. Manage. Inf. Syst. Q., 22: 1-8.

Yoo, B. and N. Donthu, 2001. Developing and validating a multidimensional consumer-based brand equity scale. J. Bus. Res., 52: 1-14.
CrossRef  |  Direct Link  |  

Zeithaml, V.A., 1988. Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. J. Market., 52: 2-22.
CrossRef  |  Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved