Journal of Engineering and Applied Sciences

Year: 2017
Volume: 12
Issue: 14
Page No. 3565 - 3569

A Study on the Analysis of Club Official’s Intention of Continuous Implementation According to the CSR (Levels and Types) of Professional Sport Team

Authors : Eun-Surk Yi, Young-Jae Jeong, Il-Gwang Kim, Joo-Young Kim and Ji-Hyun Lee

References

An, Z.Y., 2015. The effects of Korean corporation CSR on chinese consumer’s product purchase intention. Master Thesis, Konkuk University, Seoul, South Korea.

Bagozzi, R.P. and Y. Yi, 1988. Do the evaluation model?. J. Marketing Sci., 16: 405-425.

Brammer, S., A. Millington and B. Rayton, 2007. The contribution of corporate social responsibility to organizational commitment. Int. J. Hum. Resour. Manage., 18: 1701-1719.
CrossRef  |  Direct Link  |  

Carroll, A.B., 1979. A three-dimensional conceptual model of corporate performance. Acad. Manage. Rev., 4: 497-505.
CrossRef  |  Direct Link  |  

Cho, J.W. and J.S. Han, 2013. The effects of CSR activities on corporate image, attitude and behavioral intention in airline. Acad. Customer Satisfaction Manage., 15: 87-108.

Cho, Y.S., 2009. The effect of Corporate Social Responsibility (CSR) on the quality of customer relationship: Comparative perspectives between promotion focus customers and prevention focus customers. Ph.D Thesis, Hanyang University, Seoul, South Korea.

Dahlsrud, A., 2008. How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Soc. Responsibility Environ. Manage., 15: 1-13.
CrossRef  |  Direct Link  |  

Gak, J.Y., 2008. Verification on the participation behavior model of participants in leisure sport and exercise. Korean Soc. Sport Psychol., 19: 195-214.

Han, J.H. and J.W. Seo, 2016. The effect of hotel Corporate Social Responsibility (CSR) on purchase intention and corporate image: Focused on five star hotel. J. Tourism Leisure Res., 28: 131-147.

Herpen, E.V., M.E. Joost and M. Matthew, 2003. Consumers evaluations of socially responsible activities in retailing. Master Thesis, Wageningen University and Research Centre, Wageningen, Netherlands.

Kim, H.R., N.M. Kim, K.H. Yoo and M.K. Lee, 2005. Developing a scale for evaluating corporate social responsibility. Korea Marketing Rev., 20: 67-87.

Kim, I.G., J.H. Lee and J.Y. Kim, 2016. The study of professional sports team’s corporate social responsibility from application of the co-orientation model. Korean J. Sport Manage., 21: 21-34.

Kim, I.G., S. Kim, Y.K. Lee and J.Y. Kim, 2016. Analysis of Corporate Social Responsibility (CSR) activity types of Korean professional sports team: Application of coorientation model. Indian J. Sci. Technol., 9: 1-11.
CrossRef  |  Direct Link  |  

Kim, Y.J., 2012. An essay on perceptions, expected types and consequences of corporate social responsibility. Ph.D Thesis, Yeungnam University, Gyeongsan, South Korea.

Lafferty, B.A. and R.E. Goldsmith, 1999. Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad. J. Bus. Res., 44: 109-116.
CrossRef  |  Direct Link  |  

Lee, H.O., 2011. The effect of corporate social responsibility on brand image and perceived quality: The mediating effect of corporate reputation and corporate image. Ph.D Thesis, Chonbuk National University, Jeonju, South Korea.

Lee, I.S. and J.S. Choi, 2010. Impact of Hotelier’s CSR recognition on role behavior and organizational citizenship behaviors. Intl. J. Tourism Hospitality Res., 24: 321-336.

Lee, J.H. and J.H. Lee, 2013. The influence of fashion company’s CSR on consumer’s purchase intention: Based on the mediating effect of ethical consumerism. J. Marketing Manage. Res., 18: 1-28.

McWilliams, A. and D. Siegel, 2001. Corporate social responsibility: A theory of the firm perspective. Acad. Manage. Rev., 26: 117-127.
Direct Link  |  

Park, H.J., 2013. Relationships among corporate social responsibilities, trust and performance factors-a comparative study between fair trade products and general products. Ph.D Thesis, Kyungpook National University, Daegu, South Korea.

Park, M.G., 2014. Influence of corporate social responsibility on stakeholder value, reputation and brand loyalty: Focused on the four largest domestic banks. Ph.D Thesis, Kangwon National University, Chuncheon, South Korea.

Peterson, D.K., 2004. The relationship between perceptions of corporate citizenship and organizational commitment. Bus. Soc., 43: 296-319.
CrossRef  |  Direct Link  |  

Rego, A., S. Leal, M.P. Cunha, J. Faria and C. Pinho, 2010. How the perceptions of five dimensions of corporate citizenship and their inter-inconsistencies predict affective commitment. J. Bus. Ethics, 94: 107-127.
CrossRef  |  Direct Link  |  

Swaen, V. and R.C. Chumpitaz, 2008. Impact of corporate social responsibility on consumer trust. Recherche Appl. Marketing, 23: 7-34.
Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved