The Social Sciences

Year: 2017
Volume: 12
Issue: 12
Page No. 2290 - 2292

When Qualitative Research Trumps Quantitative Research: How to Improve the Workforce

Authors : Wasita Boonsathorn and Arthur L. Dryver

References

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Gielan, M., 2015. Broadcasting Happiness: The Science of Igniting and Sustaining Positive Change. BenBella Books, Dallas, Texas, USA., ISBN:978-1-941631-30-0, Pages: 276.

Keinanen, H. and O. Kuivalainen, 2015. Antecedents of social media B2B use in industrial marketing context: Customers view. J. Bus. Ind. Marketing, 30: 711-722.
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Marshall, P., 2013. 80-20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Entrepreneur Press, Irvine, California, ISBN-13:978-1-59918-505-7, Pages: 231.

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Sanders, R., 1987. The pareto principle: Its use and abuse. J. Serv. Marketing, 1: 37-40.
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