Abstract: The paper investigates enterprises in the Libyan tourism industry and their perception of the role of Internet marketing in developing the industry. It considers enterprises that do not apply Internet marketing, the problems they face and the benefits they would gain from an Internet marketing programme. In relation to this the importance of Internet marketing and the extent to which theory is followed is examined. The paper explores what should be done to develop Internet marketing for tourist enterprises and how to implement strategic plans for the industry to increase its market share to enable it to compete in the international market place. The tourism industry is important to Libya`s economy and greater consideration should be given to its development and, in particular, to Internet marketing. This is especially the case for small and medium-sized tourism enterprises (SMTEs) since most industrial sectors depend on these composing 50% privately owned and the rest full or part government owned.
Mokhtar Jwaili , Mokhtar Jwaili , Brychan Thomas and Said Al-Hasan , 2004. The role of Internet Marketing in the Development of the Libyan Tourism Industry . Asian Journal of Information Technology, 3: 306-312.