Authors : Zhao Chen, Kwek Choon Ling , Guo Xiao Ying and Tang Chun Meng
Abstract: E-commerce is the internet detonation type development direct product is the networking application brand-new development direction. Online shopping website is developed rapidly in China. Customer satisfaction is the basic factor affecting the development of online shopping website and maintaining the market share of online shopping website operators. Therefore, this research will aim to evaluate the antecedents of customer satisfaction in the China online shopping environment. A total of 351 online shoppers in China were participated in this study revealed that trust, information quality, price, privacy, payment, web design and delivery are the key antecedents of the customer satisfaction in the China online shopping environment.
Zhao Chen, Kwek Choon Ling , Guo Xiao Ying and Tang Chun Meng, 2012. Antecedents of Online Customer Satisfaction in China. International Business Management, 6: 168-175.