Authors : Aliyu Bukola Biodun, Abdul Kadir Haji Din and Aliyu Olayemi Abdullateef
Abstract: The primary objective of this research is to conceptualize and empirically test valid prepositions of the relationship between tourist’s expectation, actual experiences and satisfaction with Malaysian tourism products. To establish these objectives, the researchers made used of quantitative data where questionnaires were personally delivered to Nigerians in two public universities in Malaysia. The results indicate that tourist expectation (pre-purchase evaluation) and perceived quality (post-purchase intention) are two major antecedents of tourists= satisfaction. This research concludes that the continuous influx of Nigerians into Malaysia is a consequence of satisfaction with the tourism and hospitality services backed by positive word of mouth promotion from fellow Nigerians. Importantly, the results and recommendations in this research has availed tourism managers the practical implications of establishing tourist=s expectations before designing their service standards.
Aliyu Bukola Biodun, Abdul Kadir Haji Din and Aliyu Olayemi Abdullateef, 2013. The Relationship Between Tourist Expectation, Perceived Quality and Satisfaction with Tourism Products. International Business Management, 7: 158-164.