Authors : K.V. Novikova, E.A. Kerzina and V.V. Petrov
Abstract: The study marks the challenges and opportunities of studying both current and projected needs for information resources, there is a common problem of inefficient use of information resources at the enterprises but research tool for their quantitative needs is well developed. Global and national trends of information resources market have been considered, the classification of information resources by industries has been given. On the basis of the characteristics and current trends in the use of information resources hypotheses have been put forward: Russian companies focused on the domestic market, use mostly Russian information resources; most Russian companies are characterized by high information protection; Russia is in transition to informational economy which leads to the need for industries to new storage technologies and exchange of information; demand for national research publications is formed only in a narrow segment of businesses. Also methods of analysis and forecasting of information needs have been considered, the main disadvantages, advantages, opportunities and threats of each method of research have been identified: bibliometric analysis, sciencemetrics, webmetrics, patent research, foresight, scenario analysis, marketing research. It was found that during the study of the needs of industries and organizations, it is important to consider the type of information, language, scope of activities pertaining to the information resource, the level of socio-economic development of the country as a whole, the level of knowledge economy. On the basis of the analysis guidelines for conducting market research of information needs have been suggested. They take into account both retrospective information on information resources and behavioral component. In this study for the first time criteria characterizing the motives of management decision-making on the use of information resources in domestic enterprises have been introduced.
K.V. Novikova, E.A. Kerzina and V.V. Petrov, 2015. Methods of Condition Marketing Research and Needs Changes in Information Resources in Economic Sectors. International Business Management, 9: 1086-1090.