Authors : Reza Sepahvand, Amir Hooshang Nazarpoori and Mohammad Veisi
Abstract: In recent years as one of the most important concepts of performance evaluation has become and has been associated with leading organizations in the promotion of a culture of accountability, the goals and programs of each organization specifies. Market orientation and its impact on business performance including the important and central issues in the management of market and customer. Today, organizations in the competitive environment will be the winner of the scope of its activities and its deeper understanding and assessment, provide greater competitive advantage. To help gain competitive intelligence on your competitors superior organization and will earn a special place in the competition. This study, based on the purpose of applied research in terms of the nature and causal research approach, the collected data is descriptive research component and the data type is too small. The study population includes managers, experts and employees of the insurance supervision and Sanandaj in Kordestan Province which data was collected using a questionnaire. In this study, four primaries and four secondary hypotheses was introduced hypothes is that the three main hypotheses, using structural equation modeling techniques were tested and the remaining five hypotheses were tested using regression analysis.
Reza Sepahvand, Amir Hooshang Nazarpoori and Mohammad Veisi, 2016. The Effect of Competitive Intelligence on Organizational Performance Through Orientation (Case Study: Insurance Companies Sanandaj). International Business Management, 10: 1280-1283.