Authors : Reza Zarei, Safa Zarei and Azadeh Esmaeeli
Abstract: The goal of the present study is to prioritize the dimensions effecting the agent bank selection by the executive companies of exchange securities association of Iran and also utilizing the extracted model from AHP in the agent bank selection by an executive company. The first part of the questionnaire was consisted of the descriptive information of the replier and the second part of the questionnaire, primarily, focused on gathering the comparable assessments of the replier towards the dimensions effecting the agent bank selection and then secondarily, merely on their comparable assessments on selecting one agent bank. The research population were the chief executive company officers of the exchange securities association of Iran and the research sample was chosen among the expert chief executive officers using the AHP Method. By using the AHP technique in the end, the dimensions effecting the agent bank selection were prioritized and the best agent bank was also chosen. The research results represented that dimensions such as Athe bank’s risk and return had the highest rank and “the physical environment” had the lowest rank in selecting the agent bank. Also, “the banks financial strength”, “providing facilities” and “financial commitment to customers” had the highest of ranks considering the totality of the general effective dimensions in the agent bank selection and the lowest ranks belonged to “commodity facilities for customers”, “office utility and equipment” and “internet transformations”. Finally by using the AHP Method, the most transcendent bank was selected and introduced among five banks.
Reza Zarei, Safa Zarei and Azadeh Esmaeeli, 2016. To Select the Best Agent Bank by the Ranking of the Dimensions Effecting the Agent Bank Selection Using the Radical Analysis Method: The Occasional Study on the Executive Companies of Exchange Securities Association of Iran. International Business Management, 10: 1382-1392.