Authors : Parvin Khalesi and Mohammad Bagher Babaei Talatapeh
Abstract: To investigate the factors affecting internal conditions of e-Book publishing in Iran (strengths and weaknesses) and provide appropriate strategies to improve and promote it in the country. The research is an applied one and carried out as a survey. For data analysis, SPSS Software and LISREL were used. Statistical population consisted of 294 experts, managers and publishers of electronic books. According to experts, the current status of the indicators of the dimensions of governance, technology, economy and culture is not satisfactory. The score of the dimensions of governance with an average of “33”, technology with an average of “48”, economy with an average of “17” and culture with an average of “15” were lower than 50 which represents the average level.
Parvin Khalesi and Mohammad Bagher Babaei Talatapeh, 2016. The Internal Conditions of e-Book Publishing in Iran. International Business Management, 10: 1531-1536.