Authors : Ruchi Gupta and Gaurav Agrawal
Abstract: Going green, green innovation, green technology, green marketing, green packaging, etc. are common words now days for every company. It is difficult to tell that a firm with green initiative perform financially well or a financially sound company is more concerned for environment but one thing is very much clear that both aspects go hand by hand, we cannot avoid one over other if sustainability is the ultimate aim of organization. This study investigates these concepts with respect to 50 listed companies of nifty. Purpose of this study is to unearth various green initiatives taken by the companies and to examine the effect of industrial sectors and ownership on their environmental reporting. Unweighted scoring is done for quantifying content analysis of annual reports. These annual reports are generated from official websites of companies for financial year 2012-2013. Result obtained from the study shows that green initiatives are sector specific and ownership does not affect reporting practice much but still there is a scope for improvement in reporting pattern of listed government companies. This study contributes to the literature of Indian environmental reporting and corporate social responsibility where government is still in the process of implementing various laws for making companies more responsible.
Ruchi Gupta and Gaurav Agrawal, 2016. Corporate Social Responsibility in Emerging Economies: Assessing Environmental Reporting of Indian Firms. International Business Management, 10: 1575-1580.