Authors : Andrey V. Polonskiy, Evgeny A. Kozhemyakin, Kseniya Y. Korolyova and Svetlana A. Zakharova
Abstract: This study deals with the types of theoretical representations of the man in philosophical and sociological interpretations of the man and mass media co-existence. The aim of this study is to reveal and compare the general representations of the man media relations in various theoretical approaches in media studies. The research mainly bases on the ideas of Frankfurt school of social theory, constructivist approaches, and also on works of Lippmann and Lasswell who fo cused on the social and personal effects emerging in mass media communications. The theoretical representation of the man contains the explication of his functional and role features, identity patterns, social and cultural contexts that have an impact on both the man and mass media. The study contributes to clarifying the variety of theoretical approaches to the interrelations between the social reality and the man in media studies. The researchers claim that the constitutive element of the theoretical representation of the man is the idea of the man’s ability to resist to the impact power of mass media and to manifest the agentive mental and cultural status.
Andrey V. Polonskiy, Evgeny A. Kozhemyakin, Kseniya Y. Korolyova and Svetlana A. Zakharova, 2016. Placing the Man in Media Studies: Theoretical Representations of Man Media Relations. International Business Management, 10: 3349-3353.