Authors : V.I. Tinyakova, E.I. Kovaleva, E.I. Kamyshanchenko and Y.L. Rastopchina
Abstract: The study offers an original approach to economical and mathematical background of the strategy of regional expansion of retail networks. The proposed approach supposes implementation of an original methodology for evaluation of commercial appeal of regions. Two models namely an econometric model of multiple selection in a rank scale and a matrix predictor are used as basic instruments for realization of the said methodology. Application of the mentioned instruments allows to ensure comprehensive survey and therefore to improve the degree of feasibility of the decisions taken with the aid of such instruments. Applicability of the approach is shown by way of example of selection of the most attractive region in the central federal district of the Russian Federation for trading activity.
V.I. Tinyakova, E.I. Kovaleva, E.I. Kamyshanchenko and Y.L. Rastopchina, 2016. Economical and Mathematical Background of the Strategy of Regional Expansion of Retail Networks. International Business Management, 10: 3432-3437.