Authors : U. Bhuvaneswari, Sharon Sophia and Malathy Venugopal
Abstract: This study deals with factors influencing premium car buying behaviour on the part of the consumers in Tamil Nadu. It outlines the motivating factors behind the car purchase decisions, product attributes in buying car and preferences in availing the car loan from a particular bank from the point of view of car buyers. This study makes a special note on influence of car brands and occupational status in premium car buying behaviour. This study concludes with some interesting findings.
U. Bhuvaneswari, Sharon Sophia and Malathy Venugopal, 2017. Factors Influencing Premium Car Buying Behaviour in Tamil Nadu. International Business Management, 11: 1669-1680.