International Business Management

Year: 2017
Volume: 11
Issue: 2
Page No. 432 - 443

Impact of Internal Marketing, Organizational Commitment and Organizational Learning in the Innovation of SMES in Mexico

Authors : Maria Del Carmen Martinez Serna, Eduardo Vega Martinez, Gonzalo Maldonado Guzman and Patricia Mojica Carrillo

Abstract: The evolution in the study of human capital and the importance it takes on organizations representing the costs and difficulty to achieve for SME’s has increasingly become necessary further evidence of the role of human capital on innovation in organizations due to the high number of studies showing that innovation improves performance and competitiveness of business. This research aims to identify internal marketing, organizational learning and organizational commitment as possible background of innovation, same background on which human capital rely special importance for its implementation in the company. A survey is conducted among top managers to determine whether the use of these strategies has positive impact on innovation of SMEs, the results are analyzed using structural equation modeling, same results that point out that internal marketing and organizational learning are key elements to cause better standards of innovation in companies. That is not the case with organizational commitment where there is found no significant impact when it is related directly to innovation in business.

How to cite this article:

Maria Del Carmen Martinez Serna, Eduardo Vega Martinez, Gonzalo Maldonado Guzman and Patricia Mojica Carrillo, 2017. Impact of Internal Marketing, Organizational Commitment and Organizational Learning in the Innovation of SMES in Mexico. International Business Management, 11: 432-443.

Design and power by Medwell Web Development Team. © Medwell Publishing 2022 All Rights Reserved